Field Marketing Executive

Field Marketing Executive - Healthcare Brand Activation Location: Panduranga Nagar, Bannerghatta Road, Bengaluru - 560076 Working Days: Monday to Saturday (6 days/week) Work Mode: Work from Office + Field Travel (local travel required within 5 km radius)  Role Overview: The Field Marketing Executive will be responsible for executing offline marketing initiatives , including local brand promotions, health camps for apartments and schools, partnerships, and outdoor visibility drives to boost walk-ins and build community trust for Laksha Care Clinic. Key Responsibilities: 1. Brand Promotions & On-Ground Campaigns ● Plan and execute local marketing activities – such as apartment society health camps, school/college tie-ups, and community events. ● Manage outdoor promotions like banners, flex boards, auto hoods, standees, and pamphlet distribution. ● Execute street-level branding at high-footfall areas (bus stops, malls, banks, gyms). 2. Event Management: ● Coordinate and organise Free Health Camps, Dental/Derma Awareness Drives, and “Laksha Health Sundays.” ● Liaise with apartment associations, schools, and corporates for permissions, setup, and scheduling. ● Collect and report leads from events with proper tracking and follow-up coordination. 3. Partnerships & Collaboration: ● Build relationships with local gyms, salons, and corporates for cross-promotional tie-ups. ● Collaborate with internal marketing and creative teams for event collaterals and campaign creatives. 4. Reporting & Field Tracking: ● Maintain a weekly calendar of field activities and submit performance reports. ● Track ROI of each offline campaign – number of leads generated, inquiries, and walk-ins. ● Ensure visibility materials are well-placed, updated, and compliant with brand guidelines. Who You Are: ● Passionate about marketing, branding, and community engagement. ● Excellent communication and networking skills. ● Street-smart, proactive, and self-motivated individual who enjoys on-field work. ● Comfortable interacting with people from all backgrounds – from residents to school heads and corporates. Qualifications & Requirements: ● Graduate in Marketing, Business, or any relevant field ● 1-2 years of experience in field marketing, brand promotion, or event management , preferably in healthcare or the FMCG Sector. ● Fluency in English and Kannada (Hindi is a plus). ● Must own a two-wheeler for local travel (petrol allowance provided*).