Fashion Brand Manager

Fashion Brand Manager

Miracle Hub Recruitment Agency is hiring for our esteemed client, a leading Indian fashion brand offering the latest trends in affordable clothing with a strong online and retail presence across India.

About the Role:

We are seeking an experienced Fashion Brand Manager to build brand equity, drive consumer engagement, and position our client as a go-to destination for stylish, affordable fashion. You will shape the brand's identity, lead marketing initiatives, and work cross-functionally to deliver compelling campaigns that resonate with fashion-conscious consumers.

Key Responsibilities:

Brand Strategy & Positioning:

• Analyze brand positioning, consumer insights, and fashion market trends
• Define and communicate the brand's vision, mission, and unique value proposition
• Translate brand elements into actionable go-to-market strategies for seasonal collections

Marketing Leadership:

• Lead and manage a team of marketing professionals working on brand campaigns
• Oversee creative development to inspire target audiences and drive conversions
• Plan and execute integrated marketing campaigns across digital, social media, influencer partnerships, and offline channels

Performance & Growth:

• Establish KPIs, cost parameters, and sales estimates for marketing initiatives
• Measure and report campaign performance, ROI, and marketing effectiveness
• Monitor market trends, competitor activities, and consumer reactions to fashion trends
• Devise innovative growth strategies to expand brand reach and customer loyalty

Cross-Functional Collaboration:

• Work closely with design, merchandising, e-commerce, and sales teams
• Align the organization around brand direction, choices, and tactical execution
• Oversee product distribution strategies and ensure brand consistency across all touchpoints

Must-Have Requirements:

• 3 to 4 years of experience as Brand Manager or Associate Brand Manager in the Fashion/Apparel/Clothing industry (mandatory)
• Proven track record of developing brand and marketing strategies in the fashion retail sector
• Strong understanding of the full marketing mix with expertise in fashion consumer behavior
• Experience in identifying target audiences and creating effective fashion campaigns
• Excellent analytical skills combined with creative thinking
• Data-driven approach with proficiency in marketing analytics and reporting
• Outstanding communication and leadership skills
• Bachelor's degree in Marketing, Fashion Management, Business, or related field

Nice-to-Have:

• Experience with affordable/fast fashion brands or D2C fashion e-commerce
• Knowledge of influencer marketing, fashion collaborations, and trend forecasting
• Familiarity with fashion industry tools (merchandising software, trend analysis platforms)
• Understanding of omnichannel retail strategies
• Previous experience managing seasonal collection launches

Job Type: Full-time

Pay: ₹35,000.00 - ₹75,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person