About Adda247
Started in the year 2016 and funded by marquee investors like Google, Westridge & Info edge, Adda247 is a B2C product-based company on a mission to solve India's education problems at the grassroot level. The multilingual EdTech platform provides 360-degree learning solutions catering to all major educational needs of Tier II, tier III including online courses for competitive exams like Banking, SSC, Teaching exams, Defence exams, GATE, JEE, NEET, UPSC and state exams. Company has also recently entered the K12 segment targeting state board students in Tier II, Tier III and small towns. With more than 15 million monthly active users and 2 million paid users, Adda247 is already one of the largest and most loved EdTech players in India.Join us on Facebook www.facebook.com/adda247live/Follow us on LinkedIn www.linkedin.com/company/adda247/
Why join us?
Here is your chance of joining a young, energetic team with the vision to transform the education space in India. Some things that stand us apart include
- Role with a purpose in a fast-growing organization
- Collaborative culture
- Flexible working policy
- Regular off sites
- Fun at work with gymnasium, table tennis, pool
About Role
We are looking for a results-driven
YouTube SEO Executive
who will be responsible for optimizing our YouTube channel and video content to increase visibility, reach, and engagement. The ideal candidate should have a strong understanding of YouTube algorithms, SEO best practices, content trends, and audience engagement strategies.
What you will do?
- Optimize YouTube videos (titles, descriptions, tags, thumbnails, end screens, and cards) to improve rankings and visibility.
- Conduct keyword research using YouTube SEO tools (VidIQ, TubeBuddy, Google Keyword Planner, etc.) to identify high-traffic opportunities.
- Improve click-through rate (CTR) through effective metadata optimization and attractive thumbnails.
- Analyze YouTube analytics to track performance, retention rate, audience behavior, and conversions.
- Collaborate with the content and creative team to plan and execute SEO-friendly video strategies.
- Ensure compliance with YouTube policies and guidelines.
- Monitor competitors’ channels, trending videos, and industry updates to recommend improvements.
- Work on strategies to increase channel subscribers, watch time, and overall brand presence on YouTube.
- Generate regular performance reports and share insights with stakeholders.
What you will need?
- Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field.
- Proven experience in YouTube SEO, Video Marketing, or Digital Marketing.
- Strong knowledge of YouTube Studio, SEO tools, analytics, and optimization techniques.
- Understanding of YouTube algorithm, ranking factors, and audience growth strategies.
- Basic knowledge of video editing and thumbnail creation (Canva, Photoshop, or similar tools) is a plus.
- Excellent analytical, communication, and reporting skills.
- Creative mindset with attention to detail.
