Role Objective
The Complaint Resolution Executive is responsible for
end-to-end follow-up and closure of customer complaints
by coordinating with internal teams, customers, and brand partners. The role ensures complaints are resolved within defined timelines while maintaining transparency, ownership, and a customer-first approach. Key Responsibilities
Complaint Handling & Resolution
Act as the
single point of contact
for assigned customer complaints until final closure. Ensure all complaints are
logged accurately in Salesforce
with complete documentation (invoice, photos, videos, emails). Follow up proactively with
internal teams
(Warehouse, QC, Commercial, Brand, Logistics, Finance) to drive resolution. Regularly update customers on
status, progress, and next steps
until closure. Ensure adherence to
VISL s return policy
and complaint handling SOP. Track and follow up on
Credit Notes (CN), Free-of-Cost (FOC) replacements
, or warranty-related actions with brands. Ensure replacement orders are raised and linked correctly to the complaint where applicable.
Coordination & Ownership
Take
full ownership
of assigned complaints and avoid unnecessary handoffs. Clearly identify and tag the
responsible department
in Salesforce for each complaint. Escalate delays or roadblocks to Team Lead / Manager in line with the escalation matrix.
Work closely with Relationship Managers to ensure alignment and correct customer communication.
Customer Communication
Communicate with customers via
email, phone, WhatsApp
, or ticketing system in a professional and empathetic manner. Provide clear explanations of actions taken, expected timelines, and outcomes.
Handle customer concerns with patience, empathy, and professionalism, even in high-pressure situations.
Process & Compliance
Ensure complaints are
closed only after proper resolution
, not just system closure. Maintain accurate complaint status and notes in Salesforce at all stages.
Follow defined
SLA/TAT
for acknowledgment, investigation, and closure. Flag repeat issues, process gaps, or policy deviations to the Team Lead.
Reporting & Continuous Improvement
Maintain daily tracking of open, aging, and closed complaints.
Share updates on delayed or high-risk complaints during daily/weekly reviews.
Support audits and internal reviews by maintaining clean and complete case records.
Contribute suggestions for process improvement based on recurring complaint patterns.
Key Performance Indicators (KPIs)
Complaint Closure TAT adherence
Percentage of complaints closed within SLA
Customer satisfaction feedback post-closure
Required Skills & Competencies
Strong
follow-up and coordination skills
Clear and professional
written and verbal communication
Ability to handle difficult customer conversations calmly
Good understanding of
B2B processes
and order lifecycle High sense of
ownership and accountability
Ability to multitask and manage multiple complaints simultaneously
Working knowledge of CRM systems (Salesforce preferred)
Educational Qualification & Experience
Graduate in any discipline (preferred)
1-4 years of experience in
customer support, complaint handling, or service
Operations
Experience in B2B environment or industrial products is an advantage
Required Skills
Communication Skills Analyst Problem Solving skills Customer Connect Data Analysis Customer Service Orientation Proactive Service Networking