Senior Executive

Job Description

Develop and execute data-driven digital marketing strategies to meet business objectives. Manage and optimize online campaigns for SEO and PPC. Identify key trends, insights, and technologies to enhance digital performance. 2. Search Engine Optimization (SEO) & Content Marketing: Optimize website content for search engines and improve organic traffic. Conduct keyword research, link-building strategies, and technical SEO improvements. Collaborate with content creators to produce high-quality blogs, infographics, and video content. 3. Paid Advertising ( PPC ): Manage and optimize Google Ads. Analyze ad performance, adjust bids, and create remarketing campaigns. Allocate budgets efficiently to maximize ROI. 4. Performance Tracking & Analytics: Monitor campaign performance using Google Analytics and other tools. Prepare reports on KPIs and provide insights for continuous improvement. Conduct A/B testing to optimize conversion rates.