Executive - Digital Marketing

As a Digital Marketing Specialist, your primary responsibility will be to plan and execute various digital marketing initiatives, encompassing SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will play a crucial role in business development by engaging with clients and overseeing digital marketing activities. Your role will involve utilizing your strong analytical skills to assess the end-to-end customer experience across different channels and touch points. Additionally, you will be tasked with creating and maintaining a robust social media presence for our customers. It will be essential to measure and analyze the performance of digital marketing campaigns against set goals such as ROI and KPIs, identifying trends and insights to optimize performance and expenditure effectively. In this position, you will be expected to brainstorm innovative growth strategies, design and implement experiments and conversion tests, and collaborate with internal teams to enhance landing pages and user experience. You will also be required to evaluate emerging technologies, provide thought leadership, and recommend their adoption where suitable. The ideal candidate for this role should possess excellent written communication skills, demonstrating the ability to produce clear, precise US-style copywriting. You must be adept at editing content for spelling and grammar, adapting writing styles to meet diverse requirements. In terms of technical skills, you should have a strong command of social media, SEO/SEM, and other digital marketing channels. Proficiency in B2B online marketing channels and website optimization techniques is crucial. Familiarity with CRM systems, analytics tools, and scheduling platforms is necessary, along with working knowledge of HTML, CSS, and JavaScript development. Moreover, the role requires a candidate with an MBA in marketing and a proficient command of the English language. A minimum of 2-5 years of experience in a similar field is preferred, showcasing expertise in writing creative briefs, conceptualization, visualization, and pitch presentations. An innate flair for writing, understanding of effective online content, and the ability to work collaboratively in a team environment with strong communication skills are essential attributes for success in this role.,