Event Marketing

THE POSITION

Shiv Nadar School, a progressive initiative by the Shiv Nadar Foundation, is redefining K–12 education with a focus on excellence, innovation, and holistic growth. We are seeking a sharp, strategic, and creatively driven brand leader to spearhead integrated marketing, high-impact storytelling, and world-class school learning events. The role demands an eye for detail, a mind for data, and sharp acumen to guide teams and partners across platforms, from digital to print to on-ground activations.

Key Responsibilities:

Brand Reach & Campaigns

• Lead the development and execution of multi-channel brand strategies across ATL, BTL, digital, and experiential formats.
• Own and drive campaigns that position Shiv Nadar School as a leader in education, with brand consistency and creative excellence.
• Ensure alignment of all marketing efforts with school values, culture, and long-term vision.

Experiential Marketing & Learning Events

• Conceptualize and lead signature events that showcase the school’s innovation, culture, learning, purpose and impact.
• Design and execute high-impact experiences with end-to-end precision—right from creative ideation to output of videos ensuring high-quality, strategic, and authentic reflections of student parent and faculty voices.
• Oversee the production of content assets including videos & podcasts: Collaborate with creative agencies, production houses, and media partners to execute and amplify reach across channels.

Team & Stakeholder Management

• Collaborate with cross-functional team including video editors, graphic designers, communication and campaigns teams
• Manage external stakeholders including creative and media agencies to ensure timely, high-quality outputs.
• Maintain strong internal partnerships across departments and campuses for cohesive brand execution.

Data and Analytics

• Translate complex marketing data into actionable insights through dashboards and KPI scorecards.
• Present monthly performance updates to senior leadership, aligning brand initiatives with school goals and strategic priorities.
• Use tools like Google Analytics, Meta Insights, and other reporting systems to drive continuous optimization.

Required Experience & Skills

• Min 12 years of relevant experience in brand marketing, preferably in sectors like education, consumer, or experiential marketing.
• Strong grasp of campaign management, storytelling, and full-funnel brand building.
• Experience working across traditional, digital, and experiential formats.
• Exceptional PPT and visual storytelling skills—must be able to translate ideas into compelling and infographic presentations.
• Advanced understanding of marketing analytics, digital metrics, and data dashboards.
• Proven experience managing agencies and leading creative teams.