Assistant General Manager Marketing

Job Description

About Us Shiv Nadar School, a progressive initiative by the Shiv Nadar Foundation, is redefining K12 education with a focus on excellence, innovation, and holistic growth. With campuses in Noida, Gurgaon, Faridabad, and Chennai, the school offers CBSE, IGCSE, and IBDP curriculum to a thriving community of over 4,500 students. We are now seeking a visionary Assistant General Manager Marketing & Branding to lead strategic campaigns, elevate our brand, and drive engagement across platforms. Key Responsibilities Marketing Strategy & Campaigns Develop and execute integrated marketing campaigns across digital and traditional channels (search, social, email, PR, webinars, events). Drive lead generation, brand engagement, and retention using an optimal mix of paid and organic strategies. Collaborate with internal stakeholders and external agencies to create impactful marketing assets and campaign content. Leverage marketing analytics to optimize strategy and report on KPIs. Brand Management Lead end-to-end brand positioning efforts: identity, messaging, collateral, PR, social media, SEO/SEM. Ensure brand consistency across all communication channels and campaigns. Partner with leadership on storytelling, thought leadership, and media opportunities. Events & Campaign Execution Strategize and oversee ATL & BTL campaigns, including print, radio, digital, and on-ground activations. Plan and execute major school events open days, orientations, milestone celebrations with precision. Manage cross-functional event teams, timelines, and budgets to deliver seamless, high-impact experiences. Source and manage vendors, negotiate contracts, and ensure delivery aligned with brand standards. Team & Vendor Management Lead and mentor a marketing team of 5+ professionals. Liaise with creative, PR, production, and digital agencies to manage end-to-end campaign delivery. Ensure high-quality production of all collateral and communication assets. Required Experience & Skills Must-Haves: 10-15 years of relevant experience in integrated marketing, branding, and campaign management. Proven success in ATL/BTL execution and large-scale event planning. Strong command over digital marketing, analytics, content strategy, SEO/SEM, and social media platforms. Demonstrated leadership managing teams and agencies. Excellent communication, collaboration, and project management skills. Preferred: Bachelors degree in Marketing, Business Administration, Communications, or related field. Experience in the education or ed-tech sector is a plus.