Entrepreneur in Residence - Product GTM

Entrepreneur In Residence - Product GTM @ Nuuk

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About NUUK

NUUK is an award-winning, design-first home appliance brand built for New India.

We believe appliances don’t have to be boring — they can be beautiful, intuitive, and thoughtfully designed.

Founded by second-time founders (ex-McKinsey; previously built a unicorn), NUUK combines deep consumer insight, strong engineering, and design thinking to build products people genuinely love. In just over a year, 200K+ homes have chosen NUUK, and we’re among the fastest-growing D2C appliance brands in India.

At NUUK, we are empathy-led, insights-obsessed, and practice speed as a habit.

product launches are a critical growth lever

The Role: Entrepreneur-in-Residence – Product GTM

end-to-end Go-To-Market strategy and execution for new product launches at NUUK

central GTM owner

360-degree role

You will define how a product launches, how it shows up in the market in the first 100 days, and how it scales beyond that.

own outcomes

What You’ll Do

1. Own End-to-End Product GTM Strategy

• Define the GTM strategy for each product based on its role in the portfolio, revenue expectations, and target consumer
• Decide positioning, launch narrative, channels, launch phasing, and success metrics
• Build structured GTM plans covering

  pre-launch, launch, first 100 days, and 100 days+

2. Cross-Functional GTM Execution

• Act as the single point of ownership across:
• Brand & Creative
• Design & Packaging
• Performance Marketing
• Marketplaces & Website
• Partnerships & Offline Activations
• Ensure all teams are aligned on timelines, priorities, and launch goals
• Drive execution rigor — things move fast and nothing slips

3. Channel & Distribution Planning

• Decide where and how the product launches:
• Website
• Marketplaces
• Offline activations
• Partnerships and collaborations
• Plan placements, promotions, launch offers, bundles, and visibility
• Ensure consistency of message and experience across channels

4. Product Lifecycle Ownership (0 → 1 → Scale)

• Track launch performance vs expectations
• Identify early signals, gaps, and opportunities
• Continuously refine GTM strategy post-launch to improve adoption, revenue, and contribution
• Work with teams to evolve messaging, creatives, and channel mix over time

5. Project Management & Decision-Making

• Build and run detailed launch timelines and operating rhythms
• Anticipate risks, unblock issues, and drive decisions quickly
• Present clear GTM plans, progress updates, and post-launch learnings to leadership

Who You Are

• Has

  2–4 years of experience owning or playing a central role in end-to-end product GTMs

• Has worked in

  consumer tech, consumer durables, electronics, D2C, or similar fast-paced product environments

• Thinks both

  creatively and commercially

  — you care about storytelling and revenue impact
• Is a strong cross-functional operator who can influence without authority
• Has a structured way of thinking about launches, but is flexible in execution
• Enjoys ambiguity and ownership — you like building things from scratch
• Is comfortable working across multiple teams and viewpoints
• Can zoom out to strategy and zoom in to execution seamlessly

(Phone, electronics, or category-creating consumer brands are a strong plus.)

Why Join Nuuk

• Build the Offline Engine From Zero to Scale:

  Be the first hire in the LFR team and shape how Nuuk shows up in the offline market.

• High Autonomy, High Impact:

  You will directly influence revenue, channel expansion, and offline brand presence and drive the 0-1 growth journey of this channel

• A Premium Brand You Can Be Proud to Represent:

  We’re design-first, quality-obsessed, and building something enduring.

• Work Closely With Leadership:

  Collaborate closely with top leadership on building our offline strategy from day 0.

• Fast Growth, Steep Learning Curve:

  Perfect for someone who wants to move fast and build a career in premium offline sales.

Learn more: nuuk.in

Follow our journey: Instagram @mynuuk



Nuuk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.