Engagement & Retention Marketing Manager

4 years

0 Lacs

Posted:2 months ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About D Globalist

D Globalist is a global business mobility ecosystem enabling startups and fast-growing companies to expand across borders. We bring together ventures, investors, and industry leaders from multiple regions to build a borderless world for entrepreneurs.


Role Overview

Engagement & Retention Marketing Manager


Key Responsibilities


  • Design and implement 

    engagement strategies

     that encourage regular participation and activity across digital and offline touchpoints.
  • Build and execute 

    retention marketing campaigns

    , including personalized communication, lifecycle journeys, and targeted re-engagement initiatives.
  • Partner with product and content teams to 

    create campaigns

     that deliver value-driven interactions, enhancing user stickiness.
  • Develop 

    segmentation strategies

     to understand different founder personas and tailor engagement accordingly.
  • Track and analyze 

    user engagement metrics

     (activity levels, churn patterns, reactivation rates) and optimize campaigns for better results.
  • Organize 

    community-led initiatives

     (discussion themes, spotlight stories, knowledge-sharing formats) that strengthen belonging.
  • Collaborate with leadership to position D Globalist as a 

    trusted growth partner

     through impactful communication.
  • Experiment with new channels, gamification tactics, and loyalty mechanisms to 

    increase retention

    .


Qualifications & Skills

  • 2–4 years of experience in 

    engagement marketing, lifecycle marketing, or retention marketing

     (experience with founder/entrepreneurial ecosystems is a plus).
  • Strong understanding of 

    customer segmentation, user journeys, and CRM automation tools

    .
  • Creative storyteller with the ability to craft 

    compelling campaigns and community narratives

    .
  • Analytical mindset with experience in tracking engagement KPIs and drawing actionable insights.
  • Self-starter with the ability to 

    thrive in a fast-paced, founder-first environment

    .


What We Offer


  • Opportunity to be part of a 

    high-growth global platform

     redefining cross-border entrepreneurship.
  • Exposure to a vibrant community of 

    innovators, investors, and global business leaders

    .
  • Ownership and autonomy to 

    design strategies

     that directly shape user engagement and loyalty.
  • A collaborative environment with 

    global growth opportunities

    .


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