Email Marketing Strategist & Campaign Expert (E-commerce Focus)

Job Title:

Company Name:

Location:

Salary:

Experience:

Job Type:

Responsibilities:

• Develop and Execute Data-Driven Strategies:

  Create and implement email marketing strategies including content strategies aligned with client goals, focusing on enhancing revenue through buyer journey optimization.

• Campaign Execution and Team Guidance:

  Manage all aspects of email campaign execution and guide the team regarding operations, including list segmentation, template design, copywriting, A/B testing, and deployment.

• Klaviyo Expertise:

  Utilize expertise with Klaviyo to optimize email marketing campaigns for e-commerce clients.

• Brand Positioning and Copywriting:

  Use brand positioning and understand copywriting frameworks like AIDA to enhance campaign effectiveness.

• Troubleshoot Deliverability Issues:

  Identify and resolve email deliverability issues using tools like SMTP, DNS, SPF, DKIM, and DMARC.

• Email Automation Workflows:

  Design and optimize email marketing automation workflows (drip campaigns).

• Competitive Analysis:

  Conduct in-depth competitive analysis of email marketing strategies within the e-commerce and B2B sectors to identify trends and opportunities.

• Performance Analysis:

  Analyze campaign performance metrics (open rates, click-through rates, conversion rates) and generate detailed reports with actionable insights.

• Regulatory Compliance:

  Ensure compliance with CAN-SPAM, GDPR, and other relevant email marketing regulations.

• Cross-Functional Collaboration:

  Collaborate with sales, operations, and design teams to ensure cohesive marketing efforts.

• Continuous Learning:

  Embrace a mindset of continuous learning and testing to stay updated with the latest email marketing trends and best practices.

Requirements:

• Bachelor's degree, Diploma, or Master's degree in any field.
• 3-5 years of hands-on experience working on email marketing campaigns for e-commerce and B2B clients.
• Strong understanding of email marketing best practices, deliverability, and compliance.
• Hands-on experience with A/B testing methodologies.
• Expertise with email marketing platforms such as Mailchimp, Klaviyo, Instantly, etc.
• Experience with email deliverability tools and techniques (MX Toolbox, Spamhaus, etc.).
• Detail-oriented with strong organizational skills.
• Ability to manage/handle multiple projects simultaneously.
• A positive and supportive approach to foster a productive team environment.



What We Offer:

• 5 working days (3 days WFO / 2 days WFH).
• Opportunity to join a team where you can grow and expand your professional experience.
• Competitive compensation.
• Working in a creative and enthusiastic international environment.
• Professional Atmosphere - Meet creative people.