Email Marketing Specialist - Zoho campaign

Zoho Campaign knowledge a Must.

Email Campaign Manager is responsible for developing, executing, and monitoring email marketing campaigns by creating targeted email content, managing subscriber lists, analyzing campaign performance data, and optimizing strategies to maximize engagement and conversions, ensuring alignment with overall marketing goals while adhering to industry best practices and legal regulations; they often collaborate with design, content, and other teams to deliver effective email communications across various customer segments. Key Responsibilities:

• Strategy Development:
• Create and implement comprehensive email marketing strategies aligned with business objectives.
• Define target audiences, segment email lists, and develop personalized email campaigns.
• Set campaign goals, KPIs, and success metrics.
• Campaign Creation and Execution:
• Design visually appealing email templates and craft compelling email copy.
• Develop automated email workflows for lead nurturing and customer lifecycle stages.
• A/B test different email elements like subject lines, content, and call-to-actions to optimize performance.
• Manage email send schedules and delivery times.
• Data Analysis and Reporting:
• Monitor key email metrics (open rates, click-through rates, conversion rates).
• Analyze campaign performance data to identify trends and areas for improvement.
• Generate detailed reports on email campaign results and provide actionable insights to stakeholders.
• List Management:
• Maintain and update email subscriber lists, ensuring data accuracy and compliance with privacy regulations.
• Implement list cleaning procedures to remove inactive subscribers.
• Technical Proficiency:
• Expertise in email marketing automation platforms (e.g., Mailchimp, Salesforce Marketing Cloud, Marketo).
• Understanding of HTML and CSS for email design optimization.
• Collaboration:
• Work closely with design teams to create visually engaging emails.
• Collaborate with content writers to develop compelling email copy
• Partner with sales and marketing teams to align email campaigns with overall marketing objectives.

Required Skills:

• Strong analytical skills to interpret data and make data-driven decisions
• Excellent communication and copywriting skills to craft effective email content
• Creative thinking to design engaging email campaigns
• Technical proficiency in email marketing platforms and tools
• Understanding of email marketing best practices and compliance regulations
• Attention to detail to ensure accuracy in email campaigns

Job Types: Full-time, Permanent, Fresher

Pay: ₹22,865.06 - ₹48,959.39 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus
• Yearly bonus

Experience:

• total work: 5 years (Required)

Location:

• Prabhadevi, Mumbai, Maharashtra (Required)

Work Location: In person