Job
Description
Location : Noida Experience : 3-6 years Immediate joiners preferred Roles and Responsibilities: Develop and execute email marketing campaigns focused on lead generation, customer engagement, and retention. Write clear, engaging, and persuasive email content tailored to different audience segments. Implement A/B testing strategies to optimize subject lines, content, and CTAs. Monitor key email marketing metrics (open rates, click-through rates, conversions) and refine strategies accordingly. Manage and grow email lists. Use email marketing tools (e.g., Sengrid, Mailjet, Mailchimp, HubSpot) for campaign execution and performance tracking. Work closely with sales and marketing teams to align email strategies with business goals. Develop creative and effective copy for marketing materials, including website content, social media posts, email campaigns, product descriptions, advertisements, and other collateral. Collaborate with the marketing team to brainstorm and generate ideas for content that aligns with the overall marketing strategy. Ensure consistency in brand voice and messaging across all platforms. Conduct research on industry trends, target audience behaviors, and competitor activities to inform and enhance copywriting efforts. Stay up-to-date with industry best practices and emerging trends in copywriting. Review and edit copy to ensure clarity, coherence, and adherence to brand guidelines. Proofread content to identify and correct errors in grammar, punctuation, and spelling. Tailor writing style and tone to suit different target audiences, platforms, and marketing goals. Pivot quickly to adapt to changing priorities and deadlines. Qualifications & Skills: 3 - 6 years of working experience is required. Strong command of written English with excellent grammar and persuasive copywriting skills. Knowledge of Figma and other video editing tools will be a plus. Proven experience in email marketing, preferably with a focus on lead generation and as a Copywriter in a marketing or advertising setting. Familiarity with email marketing platforms (Sengrid, Mailjet, Mailchimp, HubSpot, etc) Understanding of email deliverability best practices, segmentation, and automation. Analytical mindset with the ability to interpret data and improve campaign performance. Experience in B2B or B2C marketing, with a track record of successful lead generation campaigns. Knowledge of basic design principles and ability to create graphics using Canva or Photoshop (preferred). Strong portfolio showcasing a variety of writing styles and successful campaigns. Excellent written and verbal communication skills. Creativity and the ability to think outside the box. Attention to detail and strong editing skills. Ability to work independently and as part of a collaborative team. Proficiency in using relevant software and tools. Show more Show less
