Email Marketing Specialist

Job Title: Email Marketing Executive – Blockchain Council
📍 Location: Gurugram, India🗓️ Working Days: Monday to Friday (5 Days Working)🕘 Employment Type: Full-Time, RemoteAbout Blockchain Council:Blockchain Council is a globally recognized group of blockchain and AI experts offering certifications and training. We're shaping the future of technology through world-class programs, and we're looking for a results-driven Email Marketing Executive to join our team in Gurugram.Position Overview:We’re seeking an experienced and highly motivated Email Marketing Executive to manage and execute cold email campaigns targeting both B2B and B2C segments using tools like Apollo. The core focus will be conversion-driven email outreach that builds our sales funnel and strengthens brand communication.Key Responsibilities:Plan and execute cold email campaigns for lead generation using Apollo and similar toolsBuild, manage, and optimize email sequences focused on high conversionsSegment lists and personalize emails for B2B and B2C audiencesCollaborate with the sales and content teams to align messaging and offersMonitor campaign performance, open rates, click-through rates, and conversion metricsEnsure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR where applicable)A/B test subject lines, CTAs, and email content to optimize performanceMaintain an active and trustworthy LinkedIn presence as part of brand and outreach effortsRequirements:1–3 years of experience in email marketing or lead generation rolesProficiency in cold email tools (Apollo experience is a must)Strong understanding of B2B and B2C email campaign strategiesHands-on experience with automation tools and email personalizationExcellent communication and copywriting skillsAnalytical mindset with experience using campaign performance dashboardsBachelor’s degree in Marketing, Communications, or a related field preferredMust be active on LinkedIn with a professional and credible presence