Email Marketing & Lead Generation Specialist

About the Role:

We are hiring a results-driven Email Marketing & Lead Generation Specialist to join our growing marketing team. The ideal candidate will be responsible for identifying B2B prospects, managing outreach campaigns, and generating high-quality leads across various industries through targeted email marketing strategies.

Key Responsibilities:

• Lead Research & Data Mining:
• Identify and mine decision-makers and key contacts from industries such as hospitality, corporate, events, institutions, etc.
• Build and maintain a well-organized B2B lead database using tools like LinkedIn, Apollo, ZoomInfo, or other web-based sources.
• Email Campaign Strategy & Execution:
• Plan and execute cold email outreach campaigns targeting relevant industry segments.
• Write compelling, personalized outreach emails and test variations to improve performance.
• Set up and manage email sequences and drip campaigns.
• Lead Nurturing & Reporting:
• Monitor email performance (open rates, replies, CTRs, conversions) and optimize accordingly.
• Qualify and pass high-quality leads to the sales team with proper documentation.
• Maintain campaign performance reports and provide regular updates.

Requirements:

• Minimum 3+ years of hands-on experience in B2B email marketing and outbound lead generation.
• Proficiency with email outreach and automation tools (e.g., Lemlist, Instantly, Mailshake, Apollo).
• Strong understanding of email personalization, segmentation, and deliverability best practices.
• Familiarity with CRM systems like HubSpot, Zoho, or Salesforce.
• Excellent written English and communication skills.
• Ability to work independently and manage multiple outreach campaigns simultaneously.

Preferred Qualifications:

• Experience in lead generation for franchise or catering businesses is a plus.
• Familiarity with LinkedIn outreach tools and cold prospecting strategies.
• Background in hospitality, events, or foodservice industry targeting is a bonus.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person