Email Marketing Executive-Retention

Job Title: Email Marketing Executive – Retention

Company:-

Location:

Type:

Experience:

Industry:

Salary:

About the Role:

performance-driven and customer-focused Email Marketing Executive

increase repeat purchases, reduce churn

Key Responsibilities:

• Plan and execute

  retention-focused email, WhatsApp, and push notification campaigns.
• Develop

  automated workflows

  and trigger-based communications based on customer behavior (e.g. abandoned cart, inactivity, post-purchase).
• Segment customers based on lifecycle stage, engagement level, purchase history, and preferences.
• Launch and optimize

  WhatsApp marketing flows

  for re-engagement and promotions.
• Collaborate with content and design teams to create compelling, conversion-focused messages.
• Analyze campaign performance (CTR, open rate, CVR, churn, repeat rate) and optimize accordingly.
• Implement

  A/B tests

  on subject lines, creative, and timing to drive better engagement.
• Monitor and work to

  reduce churn

  and

  increase customer retention

  using win-back strategies.
• Partner with growth, product, and CRM teams to align on goals and drive cohesive campaigns.
• Generate insights to support strategies for increasing

  Customer Lifetime Value (CLTV)

  .

Requirements:

• 1–3 years of experience in

  email and retention marketing

  or similar role.
• Hands-on experience with tools like

  Klaviyo, MoEngage, Clevertap, WebEngage, or similar

  for email, push, and WhatsApp campaigns.
• Understanding of customer segmentation, lifecycle marketing, and personalization.
• Strong knowledge of

  churn reduction strategies

  and customer journey mapping.
• Analytical mindset with experience in campaign reporting and performance optimization.
• Good communication and collaboration skills.
• Experience in

  eCommerce

  , D2C, or app-based businesses.

Nice to Have:

• Familiarity with

  marketing automation

  and customer journey orchestration tools.
• Knowledge of

  CAN-SPAM, GDPR

  , and WhatsApp Business messaging compliance.
• Experience working with loyalty or referral programs.

What We Offer:

• A high-impact role in a fast-growing digital business
• Opportunities for growth and learning across channels
• Supportive team and flexible work culture
• Competitive compensation and benefits

How to Apply:

If interested kindly share your CV at hr@herbalmax.in or 7428829747.