E-commerce Visual Merchandiser

About Sevora

SEVORA

Role Overview

E-commerce Visual Merchandiser

creative flair, UX instincts, and data-driven optimization

Key Responsibilities

Visual Merchandising Strategy & Standards

• Develop

  visual merchandising guidelines and brand standards

  across all digital touchpoints. 
• Use

  storytelling visuals

  and premium photography to inspire emotion and elevate perception. 
• Ensure

  consistency across devices and channels

  (desktop, mobile, app, email, push, and social). 

Storefront Layout & Optimization

• Craft visually appealing

  store layouts, category pages, and intuitive product placements

  to boost UX. 
• Apply merchandising strategies (focal points, balance, contrast) to

  guide user attention

  . 
• Structure

  smart categorization

  (brand, size, color, occasion, price) to improve discoverability. 

Product Highlighting & Campaign Execution

• Implement tactics to

  feature new, trending, or sale products

  prominently using visual cues and banners. 
• Translate campaign themes into

  immersive layouts

  (landing pages, carousels, lookbooks) aligned with brand storytelling. 

Product Page & Asset Management

• Curate

  high-quality imagery and videos

  that simulate tactile experience. 
• Ensure PDPs are optimized for

  conversion-driving visuals, styling, and cross-selling modules

  . 

UX Optimization & Personalization

• Collaborate with UX/design teams on

  navigation structures, sticky headers, faceted filters, and mobile-first layouts

  . 
• Use

  AI personalization tools

  to deliver context-aware product recommendations. 
• A/B test and deploy

  AI-driven adaptive layouts

  based on user behavior and segment insights. 

Continuous Improvement

• Analyze

  engagement, bounce rates, conversion funnels, and product discovery rates

  to refine merchandising. 
• Use AI tools for

  real-time testing, heatmap tracking, and predictive analytics

  to guide decisions. 
• Collect customer feedback to continuously improve the

  visual journey

  . 

Skills & Competencies

• Strong understanding of

  digital visual merchandising, UX, and storytelling in fashion e-commerce

  . 
• Expertise with

  Adobe Creative Suite, Figma, Canva AI, Firefly, MidJourney

  , and similar AI-powered tools. 
• Familiarity with

  AI-driven personalization platforms

  (Dynamic Yield, Vue.ai, Algonomy). 
• Analytical mindset with ability to

  interpret data into visual/UX optimizations

  . 
• High attention to detail and luxury aesthetic sensibility. 

Qualifications & Experience

• Bachelor’s degree in Fashion, Visual Merchandising, Design, E-commerce, or related field. 
• 2–5 years’ experience in

  digital merchandising, e-commerce, or fashion retail

  . 
• Portfolio/case study of

  visual merchandising or digital storefront projects

  required. 

KPIs & Success Metrics

• Increased

  conversion rate, CTR, and average order value

  . 
• Reduction in

  bounce rate

  and uplift in

  time on site & product discovery rates

  . 

• Consistent brand identity

  across all channels (web, app, email, social). 
• Faster

  campaign execution

  enabled by AI workflow tools. 
• Improved

  PDP engagement

  and cross-sell performance.