E-Commerce Performance & Sales Analyst

Role Purpose

We are seeking a highly analytical and results-driven individual to monitor, analyse, and drive performance across our e-commerce channels (Amazon, eBay, Etsy, Website, Debenhams, and B&Q). The role will focus on daily KPI tracking, sales performance, and identifying areas of decline, while providing impartial, data-based insights and strategies that support growth and profitability.

This position requires significant experience (5+ years) in e-commerce performance analysis, with strong costing, forecasting, and commercial acumen. The candidate must also bring deep knowledge of European market trends and help identify high-value, profitable product opportunities.

Key Responsibilities

• Daily Sales Monitoring
• Track and review sales daily across Amazon, eBay, Etsy, Website, Debenhams, and B&Q.
• Identify drops or increases in sales and highlight them to the team with actionable insights.
• Monitor selling prices against competitors to ensure competitiveness while maintaining margins.
• Weekly Planning & Daily Goals
• Discuss and set a clear weekly plan with management and team members.
• Define realistic daily milestones for each person/team aligned with overall monthly KPIs, taking into account individual skill sets and strengths (not one-size-fits-all).
• Provide feedback on performance, gaps, and corrective actions.
• KPI Management & Reporting
• Produce daily, weekly, and monthly reports on key KPIs and targets.
• Ensure KPIs are connected to tangible business outcomes and profitability.
• Deliver impartial insights, highlighting both underperformance and successes.
• Cross-Team Communication
• Work closely with the PPC/advertising team to monitor campaign effectiveness and align sales goals with ad spend.
• Communicate with operations, inventory, and marketing teams to ensure strategies are executed effectively.
• Financial Impact Analysis
• Analyse and report on the cost of dead inventory / blocked capital.
• Estimate cost of promotions, discounts, and potential impact on margins.
• Deliver clear profitability analysis to guide pricing, promotions, and clearance strategies.
• European Market Expertise
• Apply knowledge of European consumer trends and buying behaviours to shape sales strategies.
• Identify and recommend high-value, profitable product opportunities for the business.
• Brand Strategy Development
• Develop and drive brand strategies across the company’s three brands, ensuring each is promoted under the right positioning.
• Example: ensuring calibration weights are promoted under Trimming Shop rather than WedDecor to build category-specific brand strength.
• Work with PPC and social media teams to segment campaigns, drive targeted traffic, and strengthen brand reputation across different markets.

Key Skills & Competencies

• Strong analytical skills with proven experience in sales performance tracking, costing, and forecasting.
• In-depth knowledge of e-commerce platforms: Amazon, eBay, Etsy, Shopify/Website, Debenhams, B&Q.
• Excellent understanding of European e-commerce markets and consumer buying behaviour.
• Ability to identify profitable product opportunities and forecast long-term performance.
• Commercial awareness of pricing strategies, promotions, and margins.
• Strong communication skills – able to liaise with sales, PPC, and management teams.
• Highly organised, methodical, impartial, and results-focused.
• Capable of creating and implementing brand strategies across multiple business lines.

Experience Required

• 5+ years’ experience in an e-commerce sales analyst/performance role.
• Proven record of delivering sales growth through costing, forecasting, and data-driven strategies.
• Experience with European e-commerce markets and multi-channel businesses.
• Experience in developing and executing brand strategies.

KPIs for the Role

• Accuracy and timeliness of daily/weekly KPI reporting.
• Effective milestone setting for individual team members and departments.
• Identification of sales drops and delivery of actionable insights.
• Improved sales performance and profitability across all channels.
• Strategic contribution to brand building and long-term positioning.
• Clear profitability analysis on promotions, discounts, and inventory management.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid time off
• Provident Fund

Work Location: In person