E-Commerce Manager (Shopify)

Location:

Reporting to:

E-Commerce Manager

• Own all backend operations of the Shopify store.
• Manage daily product uploads, edits, tags, pricing, collections, and inventory syncing.
• Oversee homepage and collection page updates — including banners, imagery, and seasonal refreshes.
• Liaise with photographers, designers, and content teams to ensure all assets are uploaded on time, correctly sized, and optimized.
• Ensure smooth functionality of apps, integrations, and checkout flow.
• Conduct regular audits for broken links, errors, or outdated content.

• Analyse Shopify data (sales, AOV, conversion, category performance) to identify trends and insights.
• Recommend adjustments to collections, bundles, or featured products based on performance and seasonality.
• Work closely with marketing to plan launches, homepage priorities, and cross-selling opportunities.
• Create and manage product hierarchies and naming structures for optimal user navigation.

• Use Shopify Analytics and GA4 to track conversion rates, cart abandonment, and funnel performance.
• Build weekly and monthly performance dashboards (by product, collection, campaign).
• Identify under-performing SKUs or categories and propose actionable next steps (e.g., bundling, price optimization, retargeting).
• Monitor inventory levels to prevent stockouts and overstock situations.

• Own the user journey — ensuring the website feels intuitive, on-brand, and conversion-focused.
• Partner with design to A/B test layouts, banners, and product presentation.
• Ensure mobile optimization and page speed performance are maintained across devices.

• Work closely with the marketing, design, and operations teams on campaigns, promotions, and new product launches.
• Align product listings with email marketing, paid ads, and social media plans.
• Support customer service and fulfilment teams with accurate product and stock data.

• Minimum 4+ years’ experience managing a Shopify-based e-commerce store (Shopify Plus preferred).
• Deep understanding of Shopify backend, Liquid templates, and app integrations.
• Strong analytical skills with experience in Shopify Analytics, Google Analytics, or similar tools.
• Understanding of digital merchandising and UX-driven product presentation.
• Experience with image optimization, basic HTML/CSS (bonus), and SEO best practices.
• Highly organised, detail-oriented, and able to juggle multiple product launches simultaneously.
• Strong communication skills and an aesthetic sensibility aligned with premium consumer brands.

• Experience in premium/lifestyle retail or children’s/luxury categories.
• Familiarity with tools like Klaviyo, Hotjar, or Pipedrive.
• Ability to create simple data visualizations or dashboards.