E-Commerce Executive (Marketplace & PPC)

About the Role

results-driven E-Commerce Executive (1–3 years experience)

Key Responsibilities

1. Marketplace & Product Listing Optimization (Primary Responsibility)

• Manage end-to-end product listings across

  Amazon, Flipkart

  , and other marketplaces.
• Conduct

  keyword research

  and optimize

  titles, bullet points, descriptions, backend keywords

  , and attributes to improve

  organic rankings and discoverability

  .
• Create and maintain

  high-quality catalogs

  including

  A+ / Enhanced Brand Content

  .
• Regularly audit listings for

  content accuracy, compliance, suppression issues, and catalog health

  .
• Monitor competitor listings, pricing, and keyword trends to identify growth opportunities.

2. Marketplace Advertising & PPC Management (Primary Responsibility)

• Plan, execute, and optimize

  PPC campaigns

  on

  Amazon Ads and Flipkart Ads

  (Sponsored Products, Sponsored Brands, Sponsored Display).
• Perform

  keyword mining, bid optimization, search term analysis

  , and budget allocation to improve

  ROAS, ACOS, and overall sales growth

  .
• Track and analyze key performance metrics such as

  CTR, CVR, ACOS, TACOS

  , and make data-driven optimizations.
• Coordinate with internal teams for

  ad creatives, banners, and promotional assets

  .

3. Promotions, Deals & Growth Activities

• Plan and execute

  marketplace promotions, deals, lightning offers, coupons, and sale events

  .
• Ensure timely participation in

  Amazon & Flipkart sale events

  .
• Support

  new product launches

  with listing optimization and ad strategies.

4. B2B Marketplace Management (Preferred)

• Manage basic product listings on

  B2B platforms

  such as

  IndiaMART, TradeIndia, Alibaba

  , or similar.
• Handle

  catalog uploads, product optimization, and inquiry coordination

  .

Tools & Platforms (Hands-on Experience Preferred)

Marketplace Platforms

• Amazon Seller Central
• Flipkart Seller Hub
• B2B portals: IndiaMART, TradeIndia, Alibaba

Advertising & PPC Tools

• Amazon Ads Console
• Flipkart Ads Manager

Keyword Research & Listing Optimization Tools

• Helium 10, Jungle Scout, DataHawk, SellerApp (or similar)
• Amazon Brand Analytics & Search Term Reports

Analytics & Reporting

• Amazon Business Reports
• Flipkart Sales & Ads Reports
• Google Analytics (basic understanding)
• Excel / Google Sheets (data analysis & reporting)

Content & Catalog Management

• Bulk upload / flat file templates
• A+ Content Manager
• Canva or similar tools for basic creatives (coordination level)

Desired Skills & Experience

• 1–3 years of hands-on experience

  managing Amazon & Flipkart marketplaces.
• Strong understanding of

  marketplace SEO, keyword research, and listing optimization

  .
• Proven experience running and optimizing

  marketplace PPC campaigns

  .
• Analytical mindset with strong

  data interpretation skills

  .

Good to Have (Added Advantage)

• Experience with

  Shopify / D2C websites

  .
• Exposure to

  Meta Ads or Google Ads

  (supporting role).
• Understanding of

  SEO, digital marketing fundamentals

  , and CRO.
• Experience coordinating product photography and creative assets.