Director Programmatic

Role Overview

Programmatic Director

Key Responsibilities

Strategy & Leadership

• Define and lead the overall programmatic vision and strategy in alignment with business and client objectives.
• Drive adoption of programmatic-first approaches across display, video, mobile, CTV, audio, and emerging channels.
• Serve as a trusted advisor to clients on programmatic opportunities, media mix, and ad-tech integrations.
• Build, lead, and mentor a programmatic team, ensuring skill development and operational excellence.

Campaign Management & Optimization

• Oversee end-to-end programmatic campaign execution – planning, activation, optimization, reporting.
• Ensure campaign performance meets or exceeds client KPIs (ROI, CPA, CTR, reach, etc.).
• Implement advanced targeting strategies including audience segmentation, retargeting, contextual, and data partnerships.
• Monitor fraud, brand safety, and viewability standards using industry tools.

Technology & Data

• Evaluate and integrate Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and analytics tools.
• Collaborate with data and analytics teams to leverage first-party and third-party data effectively.
• Stay updated on programmatic innovations (AI, machine learning, retail media, identity solutions).

Client Engagement & Business Growth

• Lead programmatic pitches, RFP responses, and new business development initiatives.
• Partner with account management and strategy teams to embed programmatic solutions in integrated media plans.
• Provide senior-level client servicing with regular insights, performance reviews, and strategic recommendations.

Key Requirements

• Experience:

  10–14 years in digital media, with at least 5+ years leading programmatic teams.

• Expertise in Platforms:

  Hands-on experience with DSPs such as DV360, The Trade Desk, MediaMath, Amazon DSP, AppNexus, etc.
• Strong understanding of data-driven media, attribution models, third-party verification, and ad-serving.
• Proven experience in scaling programmatic offerings within an agency or ad-tech environment.
• Strong leadership, stakeholder management, and client-facing communication skills.
• Analytical mindset with ability to translate data into actionable insights.

Preferred Skills

• Knowledge of CTV, Retail Media, and emerging programmatic channels.
• Familiarity with identity solutions, privacy regulations, and cookieless strategies.
• Experience working with global brands and multi-market campaigns.