Director- Performance Marketing

Description

Director/Sr Director – Performance Marketing (Remote)

Director/Sr Director of Performance Marketing

Leadership Responsibilities:

• Define and lead performance marketing strategies across digital media platforms to drive customer acquisition
• Execute strategies to increase customer acquisition that yield measurable growth
• Own the paid media investment strategy - evaluate and modify budget allocation across channels and markets based on channel/market performance and investment returns
• Identify high impact and ROI opportunities to drive venue bookings and revenue
• Isolate underperforming strategies and pivot to reallocate and reoptimize strategies
• Analyze and test performance strategies into business insights
• Partner closely with the Marketing team to ensure paid media efforts are integrated into marketing brand campaigns
• Identify new growth channels, audiences, and creative approaches to improve efficiency in key performance metrics (e.g. ROAS, CTR, CPC, impressions, etc)
  

Requirements:

• 8-10+ years performance marketing, customer/user acquisition experience with expert understanding in managing channel mix strategy
• Proven track record to drive growth and reallocation based on performance
• Tons of intellectual and analytical horsepower to translate data into business strategies
• A strategic thinker and risk taker that can own/develop performance marketing from the ground-up