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Director – Performance Marketing

12 years

0 Lacs

Bengaluru Karnataka India

Posted:2 months ago| Platform: Linkedin logo

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Skills Required

marketing data strategy planning drive leadership analytics efficiency automation testing reporting crm content scaling ads experimentation retention communication management saas seo strategies hubspot excel learning optimization

Work Mode

On-site

Job Type

Full Time

Job Description

About The Role

We are seeking an experienced and data-driven

Director of Performance Marketing

to lead our digital growth strategy across channels. You will be responsible for planning, executing, and optimizing paid marketing campaigns to drive measurable business outcomes—acquisition, revenue, and ROI.This is a high-impact leadership role that works closely with product, brand, sales, and analytics teams to fuel business growth.

Key Responsibilities

  • Own end-to-end performance marketing strategy across paid media (Google, Meta, LinkedIn, Programmatic, etc.)
  • Set and manage budgets, KPIs, and targets across all channels.
  • Lead a team of media buyers, digital marketers, and analysts.
  • Optimize campaigns across channels to drive efficiency, CAC targets, and LTV growth.
  • Partner with the creative team to produce high-converting assets for various ad platforms.
  • Leverage tools, automation, and A/B testing to scale marketing efforts.
  • Monitor attribution, user journeys, and multi-touch funnels to improve conversion rates.
  • Build dashboards and reporting for key stakeholders and leadership.
  • Work cross-functionally with product, CRM, tech, and content to align on growth priorities.
  • Stay ahead of trends in martech, adtech, and digital customer behavior.

Requirements

  • 8–12 years of relevant experience in performance marketing roles.
  • Proven track record of scaling B2C/B2B growth via paid digital channels.
  • Expertise in Google Ads, Meta Ads, programmatic buying, affiliate marketing, and display.
  • Strong analytical skills; hands-on with attribution tools, data dashboards, and experimentation.
  • Leadership experience in managing high-performing marketing teams.
  • Solid understanding of customer funnels, retention, and CRO.
  • Excellent communication, stakeholder management, and decision-making skills.
  • Experience working in high-growth startups or fast-paced environments preferred.

Nice To Have

  • Experience with D2C, EdTech, Fintech, SaaS, or e-commerce brands.
  • Exposure to SEO, influencer, or organic growth strategies.
  • Familiarity with tools like Mixpanel, GA4, Segment, HubSpot, and Excel/Sheets automation.

Why Join Us?

  • High ownership role with direct business impact.
  • Be part of a passionate and driven team.
  • Opportunity to build and scale marketing from the ground up.
  • Fast-paced, learning-led, and meritocratic work culture.
Skills: paid media,affiliate marketing,attribution,communication,digital,programmatic buying,stakeholder management,attribution tools,leadership,dashboards,conversion rate optimization (cro),meta ads,performance marketing,data,a/b testing,data analytics,drive,digital marketing strategy,display advertising,automation,customer retention,campaigns,customer,google ads

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