Director Marketing

Job Description

About the Role Introduction This is a compelling opportunity to lead the marketing function at Oxford University Press (OUP) India, a globally respected institution committed to delivering high-quality educational resources. As Marketing Director, you will play a pivotal role in shaping the future of English, STEM, and Digital education across India. This role offers the chance to drive meaningful impact through strategic leadership, data-driven decision-making, and innovative campaigns that align with OUPs mission and values. It’s an exciting time to join a purpose-driven organization that values excellence, collaboration, and customer-centricity. Opportunity – As Director of Marketing, you will: Design and implement comprehensive marketing strategies to acquire new customers and grow revenue across all product lines. Lead initiatives to enhance customer retention and satisfaction, ensuring consistent revenue from existing users. Oversee customer service excellence, aiming for high Net Promoter Scores (NPS) and long-term loyalty. Drive brand visibility through strategic campaigns and partnerships, particularly in English language learning, STEM, and digital innovation. Leverage analytics and consumer insights to inform product development, pricing, and marketing decisions. Build and lead a high-performing marketing team, fostering a culture of growth, accountability, and innovation. Your work will directly influence OUP India’s growth trajectory and reinforce its leadership in the education sector. About You Essential Criteria Master’s Degree (MBA) in Marketing from a Tier-1 institution. Minimum 15 years of marketing experience, including at least 5 years in a senior leadership role. Proven success in customer acquisition and retention strategies. Strong leadership and team development capabilities. Advanced analytical skills and experience using data to drive decisions. Excellent communication and stakeholder engagement skills. Deep understanding of digital marketing tools and platforms. Familiarity with the Indian education sector and market dynamics. Experience in managing customer service functions and achieving high satisfaction metrics. Ability to manage multiple projects in a fast-paced environment. Salary Dependent on skills and experience.