Director Marketing

• Strategic Leadership:
• Develop and implement an integrated marketing strategy aligned with business objectives and growth targets.
• Oversee brand, product marketing, demand generation, digital marketing, content, PR, and events, ensuring a cohesive and innovative approach.
• Team Management Development:
• Recruit, mentor, and lead a high-performing marketing team.
• Establish KPIs, measure performance, and foster a culture of continuous improvement, innovation, and accountability.
• Brand Positioning:
• Refine DoubleTick.io s market positioning, messaging, and brand identity to differentiate the company in a dynamic, competitive landscape.
• Champion brand consistency and storytelling excellence across all customer touchpoints.
• Demand Generation Growth:
• Drive pipeline development through integrated marketing campaigns content marketing, SEO/SEM, social media, email marketing, webinars, and partnerships.
• Optimize marketing spend for maximum ROI and measurable revenue impact.
• Product Marketing Go-to-Market (GTM):
• Collaborate closely with Product and Sales teams to create compelling product narratives, pricing strategies, and GTM plans.
• Orchestrate product launches, ensuring market readiness and strong audience resonance.
• Data-Driven Decision Making:
• Establish and maintain robust analytics frameworks to track key marketing metrics.
• Regularly analyze data to inform strategic decisions and refine marketing tactics, focusing on improving conversion, engagement, and retention.
• Cross-Functional Collaboration:
• Partner with executive leadership to provide strategic insights, forecasts, and updates on marketing performance.
• Work cross-functionally with Product, Sales, and Customer Success to ensure alignment and support broader business goals.

Qualifications Experience

• 8+ years of progressive marketing experience, including at least 3 years in a leadership role within a SaaS environment.
• MBA from a top-tier business school, a B.Tech or engineering background is strongly preferred.
• Proven track record of building and scaling marketing teams, implementing processes, and delivering measurable results.
• Deep expertise in integrated marketing, brand strategy, digital marketing, and product marketing.
• Highly analytical, with the ability to translate data insights into actionable strategies.
• Exceptional communication, leadership, and stakeholder management skills.
• A growth mindset and adaptability, with a passion for exploring new marketing channels, technologies, and strategies.