Director Marketing

Job Title: Marketing Director

Location:

Position Overview

The Marketing Director will lead the marketing strategy for a fast-paced technology company, driving brand growth, product adoption, and customer engagement in a highly competitive digital landscape. This role requires a visionary leader with deep expertise in tech marketing, SaaS growth strategies, and data-driven decision-making.

Key Responsibilities

• Strategic Leadership

• Develop and execute a global marketing strategy tailored to technology products and services.
• Position the company as an industry leader through innovative campaigns and thought leadership.
• Identify emerging tech trends and leverage them for competitive advantage.

• Growth & Demand Generation

• Drive customer acquisition and retention through digital channels, content marketing, and performance campaigns.
• Oversee product marketing initiatives to ensure successful launches and adoption.

• Data-Driven Marketing

• Implement advanced analytics and marketing automation tools to optimize campaigns.
• Monitor KPIs such as CAC, LTV, and conversion rates to maximize ROI.

• Brand & Communication

• Build a strong brand presence across digital platforms, events, and tech communities.
• Manage PR, media relations, and influencer partnerships within the tech ecosystem.

• Team Leadership

• Lead and scale a high-performing marketing team with expertise in digital, product, and growth marketing.
• Foster a culture of innovation and agility.

Key Performance Indicators (KPIs)

• Maintain or reduce CAC while scaling growth.
• Increase LTV through retention and upsell strategies.
• Achieve quarterly targets for MQL generation.
• Improve funnel conversion rates across campaigns and channels.
• Track growth in brand mentions, share of voice, and social engagement.
• Increase organic and paid traffic with improved engagement metrics.
• Deliver positive ROI on marketing campaigns and initiatives.
• Meet adoption and engagement targets for new product releases.
• Marketing-driven revenue growth as a percentage of total revenue.

Qualifications

• Bachelors degree in Marketing, Business, or related field (MBA preferred).
• 5+ years of marketing experience in the technology sector, with at least 1 year in a senior leadership role.
• Proven success in scaling SaaS or tech products globally.
• Strong understanding of digital marketing, growth hacking, and emerging technologies (AI, cloud, cybersecurity, etc.).
• Excellent leadership, communication, and strategic thinking skills.

Preferred Skills

• Experience with CRM, marketing automation, and analytics platforms (HubSpot, Salesforce, Google Analytics).
• Familiarity with developer communities and B2B tech marketing.
• Ability to thrive in a fast-paced, innovation-driven environment.

Compensation & Benefits

• Competitive salary and performance-based bonuses.
• Professional development programs.