Posted:2 weeks ago|
Platform:
Work from Office
Full Time
This isnt just a management role youll be part of the founding team shaping the next stage of growth.
You’ll own everything from positioning and campaign strategy to team building, budget planning, and enabling sales with crisp, differentiated messaging.
You’ll work closely with the CEO, product, and sales to lead how we speak to the world.
Lead positioning and messaging across all products and ICPs (MGA, Carrier, Mutual)
Drive the narrative as we shift from a point solution to a multi-product underwriting platform
Own competitive landscape mapping, category creation, and strategic differentiation
Oversee integrated GTM campaigns across LinkedIn, email, events, and web
Drive top-of-funnel, nurture, and ABM with performance + product marketing
Own product launches and website updates in collaboration with cross-functional teams
Work with events and sales to scale field marketing
Partner with SDRs/AEs to refine pitches, decks, battlecards, etc.
Bring structure to content production, reviews, asset management
Build and track OKRs, campaign metrics, and budget allocation
Manage a growing team of:
Product Marketer
Performance Marketer
Marketing Ops
Event Marketer
Content Writer
Designer (external/freelance)
Run 1:1s, team planning, hiring, onboarding, training, and reviews
Build a feedback-driven, high-performance culture
8–10 years in B2B SaaS marketing, ideally with early-stage or GTM ownership
Experience owning messaging/positioning in multi-product or evolving product environments Strong team management experience (at least 3–5 direct reports)
A player-coach mindset: strategic thinker, but not afraid to get hands-on
Passion for building from 01 with limited structure
Deep appreciation for cross-functional collaboration (especially sales + product)
Excellent written and verbal communication
Experience in insurance, fintech, or regulated B2B markets
Familiarity with tools like HubSpot, Airtable, Notion, ClickUp
Comfort with performance metrics, budgeting, and OKR systems Perks & Culture
Competitive salary
Generous ESOPs
High ownership, fast-paced environment
Work directly with the founding team
Fully remote with flexibility
Opportunity to build from scratch and create meaningful impact
Team leadership role with visibility and influence across the company
Thought Water Consulting
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