Director – Digital Marketing & Growth Strategy

Job Title

Location

Company

Experience

Reports To

About Innomax IT Solutions

Healthcare, BFSI, Telecom, and Travel Tech

Role Overview

Director – Digital Marketing & Growth Strategy

Key Responsibilities

• Digital Strategy & Execution

• Develop and execute end-to-end digital marketing strategies (SEO, SEM, email, content, paid media, affiliate, and social media).
• Lead demand generation efforts aligned with sales and business development goals.

• Branding & Positioning

• Strengthen the Innomax clients brand globally across verticals (HealthTech, BFSI, Travel Tech, and Telecom).
• Ensure cohesive brand messaging across platforms (website, social, investor decks, PR, events).

• Performance & Analytics

• Manage performance dashboards using tools like Google Analytics, HubSpot, Semrush, etc.
• Analyze campaign ROI, CPL/CPA, CTR, and optimize accordingly.

• Content & Communication

• Supervise content strategy for website, blogs, newsletters, whitepapers, and case studies.
• Drive thought leadership initiatives, founder’s voice amplification, and product storytelling.

• Team Leadership

• Build and manage a cross-functional digital team including content creators, performance marketers, SEO/SEM specialists, and designers.
• Manage external vendors and agencies where necessary.

• Global Campaigns & Outreach

• Plan and execute international campaigns
• Leverage Account-Based Marketing (ABM) for enterprise outreach.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
• 8+ years in digital marketing roles with at least 3+ years in a leadership role.
• Proven experience in

  B2B Tech Marketing

  , preferably with exposure to

  healthcare IT or BFSI

  .
• Proficiency with MarTech tools: Google Ads, Meta Ads, LinkedIn Ads, HubSpot/Marketo, Semrush, etc.
• Excellent understanding of performance marketing, conversion optimization, and sales funnel management.
• Strong leadership and communication skills.

Preferred Add-ons

• Exposure to

  global SaaS or IT services marketing

  .
• Experience working closely with founders, business heads, and sales teams.
• Certifications: Google Ads, HubSpot, Meta Blueprint, etc.

What We Offer

• Leadership role with autonomy and visibility
• Opportunity to scale a global digital presence from Hyderabad
• Collaborative and innovation-driven work culture
• Competitive compensation with performance bonuses

send resume to hr@innomaxsol.com or whatsapp to 9281111716