Director - Content

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  

Role Purpose Drive

Unilever’s content, platform, and commerce partnership ecosystem to unlock brand relevance, cultural resonance, and measurable business growth. This role leads strategic alliances, identifies emerging opportunities, and builds scalable models that connect culture, content, and commerce.

Key Responsibilities

Partnership Ecosystem Leadership

• Build and manage strategic partnerships across 1st party platforms, brands, online distribution channels and commerce networks.
• Drive long-term, multi-brand collaborations and early-access opportunities.
  

Culture, Platform & Trend Intelligence

• Identify emerging platform behaviours, cultural moments, and innovation opportunities.
• Convert insights into actionable brand strategies and scalable partnership playbooks.
  

Growth & Commercial Impact

• Develop partnership-driven growth models that enhance brand performance and content ROI.
• Influence demand generation by integrating partnerships across media, content, and commerce.
  

Commerce & Shopper Integration

• Use e-commerce and shopper insights to shape content journeys and unlock conversion-led opportunities.
  

Data & Audience Development

• Lead consent-led data partnerships; collaborate with analytics teams to build future-ready audience frameworks.
  

Internal Leadership & Collaboration

• Partner with brand, content, creative, media, and analytics teams to drive integrated planning.
• Mentor a small team and institutionalise partnership frameworks, processes, and measurement.
  

What We’re Looking For

• 8–12 years in digital partnerships, platform strategy, content strategy, or growth roles.
• Proven experience delivering scalable partnerships and measurable business outcomes.
• Strong understanding of Gen Z culture, creator ecosystems, platform innovation, and e-commerce behaviour.
• Strong negotiation, stakeholder management, and communication skills.
• Strategic thinker who connects culture, content, communities, and commerce.
  

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice for more information on how we process the information you provide.