Job
Description
We are seeking a dynamic and visionary Director, Business Development to lead our strategic growth initiatives and forge impactful partnerships at a global scale. This pivotal role offers significant global exposure, working closely with cross-functional teams including Sales, Marketing, and Product to define and execute comprehensive business development strategies, establish best practices, and optimize lead generation and partnership development processes. The ideal candidate is a self-starter, comfortable operating in a highly dynamic environment, and passionate about guiding a high-performance, cohesive, and collaborative team towards ambitious revenue objectives. Responsibilities: Strategic Pipeline Generation: Drive strategic outbound and inbound lead generation initiatives, ensuring a robust and consistent sales pipeline that directly aligns with quarterly and annual revenue objectives. Team Leadership Development: Build, mentor, and manage a geographically distributed team of Business Development Representatives (BDRs), fostering a high-performance culture focused on results, continuous learning, and innovation. Playbook Process Ownership: Own and continuously evolve the comprehensive business development playbook, including prospecting strategies, qualification criteria, lead scoring, and efficient handoff processes to sales. Technology Automation: Implement, optimize, and leverage cutting-edge CRM, engagement tools, and automation platforms (eg, Salesforce, HubSpot, Outreach) to maximize team efficiency and effectiveness. Sales Marketing Alignment: Partner closely with Sales Leadership to define target accounts, ideal customer thinking, and data-driven experimentation within the team. Act as an advocate for diversity, inclusion, and empathy in all aspects of team building and outreach strategy. Thought Leadership: Represent WebEngage at industry events, strategic partnerships, and internal leadership forums, advocating for the MarTech and SaaS industries. Minimum Qualification: 8+ years of B2B SaaS experience with 5+ years in a leadership role within a Sales Development or Business Development team. Proven success in building and managing international BDR/BD teams in a fast-paced startup or scale-up environment. Deep understanding of the enterprise sales cycle and buyer journey in MarTech, CDP, or related SaaS domains. Data-driven mindset profiles (ICPs), and refined opportunity qualification criteria. Collaborate strategically with Marketing to optimize lead nurturing, campaign targeting, and content strategy for demand generation. Market Vertical Expansion: Lead business development initiatives supporting new market entries, strategic vertical expansions, and impactful product launches, tailoring outreach strategies by segment, region, and buyer persona for maximum effectiveness. Partnerships Channels: Contribute to and/or lead account-based strategies and partner/channel pipeline development where applicable, identifying and nurturing strategic alliances. Culture Advocacy: Champion a culture of curiosity, accountability, customer-firstwith strong analytical and reporting capabilities. Excellent communication, leadership, and organizational skills. Hands-on experience with modern sales tools (eg, Salesforce, Outreach, Gong, ZoomInfo). Life at WebEngage: We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly quarterly town hall meetings. A highly inclusive work culture that promotes a relaxed, creative, and productive environment. Practice autonomy, open communication, growth opportunities, while maintaining a perfect work-life balance. Ready to redefine the future of Marketing AutomationThink you fit the billCome along, lets redefine the future of Marketing Automation
