Director Admissions And Marketing

Role & responsibilities

• Admission Sales & Targets:
• Develop and execute strategic plans to achieve and exceed admission targets for the assigned region.
• Build and maintain strong relationships with schools, colleges, and other key influencers in the education sector.
• Conduct regular school visits, presentations, and workshops to promote the institution& programs.
• Organize and conduct admission drives, open houses, and other promotional events.
• Counsel prospective students and their parents on academic programs, fees, scholarships, and admission procedures.

Team Management:

• Lead and mentor a team of admission counselors, setting clear goals and providing regular

feedback.

• Monitor team performance and ensure individual and team targets are met.
• ATL & BTL Activities
• Plan and execute a mix of Above-the-Line (ATL) and Below-the-Line (BTL) marketing

activities to enhance brand visibility and generate leads.

• This may include print and digital advertising, social media campaigns, tele-calling, and other

relevant marketing initiatives.

• Data Management & Reporting:
• Track key performance indicators (KPIs) related to lead generation, conversion rates, and

overall admission performance.

• Prepare regular reports on admission progress and provide insights to management.

Preferred candidate profile

• Bachelor degree in Education, Marketing, Business Administration, or a related field.
• 1-5 years of proven success in sales and marketing within the education sector, with a strong

focus on student admissions.

• Extensive experience in building and maintaining strong relationships with schools, colleges,

and other key stakeholders.

• Proven experience in planning and executing successful ATL & BTL marketing campaigns.
• Excellent communication, interpersonal, and presentation skills.
• Strong leadership and team management skills (if applicable).
• Strong analytical and problem-solving skills.
• Proficiency in using CRM software and other relevant tools.

Interested candidates may send their detailed CV by email to careers@sbit.in stating Director - Admissions & Marketing in subject line. Only shortlisted candidates shall be called for the interview.