Associate Director - Brand Marketing

Myntra

8 - 12 years

25 - 27 Lacs

bengaluru

Posted:22 hours ago| Platform:

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Skills Required

marketing research and analysis market research advertising public relations research

Work Mode

Work from Office

Job Type

Full Time

Job Description

As an Associate Director - Brand Marketing with 8-10 years of experience, you will be responsible for overseeing and driving brand marketing strategies to enhance brand awareness, reputation, and consumer engagement
Your role will involve developing and executing marketing campaigns that resonate with the target audience and align with the brand's positioning

Roles and Responsibilities:

Lead the development and implementation of comprehensive brand marketing strategies to meet business objectives.
Collaborate with internal teams to ensure brand consistency across all marketing channels.
Conduct market research and analysis to identify trends, opportunities, and consumer insights.
Manage brand campaigns, including advertising, promotions, and public relations activities.
Monitor and track brand performance metrics to measure the effectiveness of marketing initiatives.
Develop brand guidelines and standards to maintain brand integrity and consistency.
Stay updated on industry trends, competitor activities, and best practices in brand marketing.
Provide strategic guidance and mentorship to junior team members to foster their professional development.

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