Associate Director - Brand Marketing

This role is responsible for driving the growth and profitability of Lays Core within the India Business Unit. You will lead the development and execution of the brand's strategic agenda, translating business goals into actionable plans across brand strategy, communication, packaging, activations, and innovation. Additionally, you will be responsible for leading the price-pack-channel architecture to ensure agility and competitiveness in the market. Your main responsibilities will include catapulting Lays to the next level of growth for the organization, growing Lays bottom line through premium platform launches, timely productivity initiatives, and market-aware pricing actions. You will translate BU strategic goals into a robust AOP with clear brand and financial outcomes, steer Lays volume and share growth in the Potato Chips (PC) category, and lead key campaigns with 360 activations to reinforce Lays" iconic brand identity. To qualify for this role, you need 10-12 years of brand experience, especially in FMCG, along with strong negotiation skills to work effectively across hierarchies internally and externally. An MBA in Sales & Marketing is required, as well as excellent project management skills, communication, influencing skills, and a process-oriented mindset with an eye for detail. You must also be comfortable working across functional boundaries and in uncertain environments.,