Digital Media Campaigner

Job Title: Digital Media Campaigner

Company: PolitEnt Media Network
Location: Hyderabad / Remote
Employment Type: Full-Time / Contract

About PolitEnt Media

PolitEnt Media is a leading 360° digital news and entertainment network, powering channels across politics, cinema, lifestyle, health, education, and social awareness. With a presence on YouTube, Instagram, X (Twitter), Facebook, and multiple web portals, PolitEnt Media combines storytelling, analytics, and strategy to deliver content that informs, inspires, and influences.

Role Overview

We are looking for Digital Media Campaigners who can plan, execute, and amplify social-media and digital outreach campaigns across all PolitEnt platforms.
This role demands hands-on expertise in campaign creation, content distribution, and audience engagement, with a strong sense of political, social, and entertainment trends.

Digital Media Campaigners act as the frontline executors of PolitEnt’s digital communication — turning editorial and creative ideas into measurable public engagement and growth.

Key Responsibilities

1. Campaign Strategy & Planning

• Design and implement issue-based, event-based, and brand-based digital campaigns across multiple PolitEnt verticals.
• Coordinate with creative, editorial, and production teams to align visuals, scripts, and publishing schedules.
• Define campaign goals, audiences, and KPIs (reach, impressions, engagement, conversions).

2. Social Media Execution

• Handle daily posting, hashtag optimization, and content timing across YouTube Shorts, Instagram Reels, X, and Facebook.
• Create, curate, and boost posts for program launches, interviews, news stories, and brand collaborations.
• Manage replies, DMs, and online community engagement to build a loyal audience.

3. Paid Campaign Management

• Execute sponsored campaigns using Meta Ads Manager, Google Ads, and YouTube Promotions.
• Monitor real-time performance, tweak creatives, and optimize ad spends for maximum impact.
• Maintain data sheets and performance dashboards for each campaign.

4. Analytics & Reporting

• Track campaign analytics (views, engagement, CTR, cost per reach, and conversions).
• Generate weekly and monthly reports for review by the digital strategy head.
• Identify trends and recommend data-driven improvements for future campaigns.

5. Coordination & Collaboration

• Work closely with Digital Media Experts, Anchors, Video Editors, and Creative Designers to ensure brand consistency.
• Support cross-channel amplification — e.g., linking YouTube videos to X threads, reels to story highlights, etc.
• Liaise with PR and influencer partners when campaigns need wider reach.

Qualifications

• Bachelor’s degree in Mass Communication, Digital Media, Marketing, Journalism, or Political Science.
• 1–4 years of experience in running digital campaigns for media houses, agencies, or brands.
• Proven experience with social-media scheduling, ad management, analytics, and performance tracking.
• Familiarity with Canva, CapCut, or similar short-form video tools.
• Good communication skills in English and Telugu (Hindi is a plus).

Preferred Skills

• Knowledge of political and social media trends and an understanding of India’s digital audience behavior.
• Creative storytelling and copywriting ability for posts, captions, and taglines.
• Experience in election or issue-based campaigns will be an added advantage.
• Ability to manage multiple campaigns under tight deadlines.

What We Offer

• Opportunity to work with PolitEnt’s multi-channel network .
• Exposure to digital-first storytelling, analytics, and high-impact social engagement.
• Competitive compensation and performance-based bonuses.
• A collaborative, fast-paced newsroom environment with room for creativity and innovation.

Job Type: Full-time

Pay: ₹25,000.00 - ₹70,000.00 per month

Work Location: In person