Digital Marketing Specialist

Role:

Job Purpose:

Key Responsibilities:

• Manage, review, and perform daily account responsibilities associated with Google AdWords.

• Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics.

• Conducting keyword research and writing copy for ads

• Manage Display network placement lists on AdWords and through other contextual advertising platforms.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other aspects of PPC.

• Ensuring that all Google Ads are optimized to bring highly targeted traffic while also ensuring a very strong ROI for our budget.

• Monitoring the success of campaigns using various reporting tools • Analyzing campaign metrics/data and improve performance

• Reviewing traffic in Google Analytics

• Conducting AB testing across ads and landing pages • Staying current with Google Ads updates, new technologies, trends, and best practices

Core Competencies required:

• No less than 3 years of experience in Search Engine Marketing (SEM) and PPC advertising.

• Experience in managing moderate to large scale Google Ads accounts in a variety of different business verticals.

• Proficiency in all types of Google PPC campaigns – Search, Display, Discovery, Local, Video, Call, App

• Advanced knowledge of Google Analytics, Google Ads Editor, Google Data Studio.

• Excellent mathematical and analytical skills with high level proficiency in MS Excel.

• Bachelor’s Degree (Marketing, Business Development, Economics or related analytics fields)

• Google AdWords certifications are must.

Career Progression:

Location:

Interested candidate can share resume on tanya.shukla@tumbledry.in