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Travel Bazar Global Hospitality
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Digital Marketing Specialist

Digital Marketing Specialist

Travel Bazar Global Hospitality

0 - 31 years

2 Lacs

Powai, Mumbai/Bombay

Posted:1 week ago| Platform: Apna logo

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Skills Required

marketing seo optimization research content support outreach ads metrics management schedule engagement graphics analytics report design reporting reports analyze strategy communication ai certification hubspot

Work Mode

On-site

Job Type

Full Time

Job Description

Responsibity: • SEO (Search Engine Optimization): o Perform keyword research and content optimization (on-page SEO) o Support off-page SEO efforts including link-building and outreach o Monitor search rankings and performance using SEO tools • Performance Marketing: o Manage and optimize Google Ads and Meta (Facebook/Instagram) campaigns o Track performance metrics (CTR, CPC, ROI) and suggest improvements • Social Media Management: o Create and schedule content for platforms like Facebook, Instagram, Pinterest, and YouTube o Help grow community engagement and follower base o Create content for stories/ Posts/creating social media graphics o Generate Leads o Track analytics and report on social media performance o Design, write, and produce engaging content, including posts, graphics, videos, and articles, that reflect the company’s culture and values. • Reporting: o Use tools like Google Analytics, Google Search Console, and Meta Ads Manager to generate weekly reports o Analyze traffic sources and campaign impact. • Requirement: - Understanding of digital marketing concepts like target audience, strategy building, campaign running and channel implementation. - Familiarity with SEO, Google Ads, Facebook Ads, and social media platforms (Instagram, LinkedIn, etc.). - Knowledge of tools like Google Analytics, Google Search Console, Pixel and Meta Business Suite is a plus. - Eagerness to learn, adapt, and grow in a fast-paced environment. - Strong written and verbal communication skills. Knowledge of Canva, Graphic design and other AI tools for making images, Preferred Skills: - Completion of a digital marketing course or internship. - Certification in Google Ads, HubSpot, or Meta Blueprint (Optional). - Familiarity with basic design tools like Canva.

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Digital Marketing Specialist