Digital Marketing Specialist

TIPS-G is India’s leading platform for practical skill development and early career empowerment. We specialize in providing job-oriented, practical higher education that helps students transition seamlessly into the workforce. We are looking for a passionate and skilled Digital Marketing Specialist cum Trainer to join our team at TIPS-G Alwar.

Role Overview

The Digital Marketing Specialist cum Trainer will play a dual role – managing and executing digital marketing campaigns for TIPS-G while also training and mentoring students in the field of digital marketing. The ideal candidate should have strong industry experience, hands-on knowledge of tools and platforms, and the ability to teach students in a practical and engaging way.

Key ResponsibilitiesAs a Digital Marketing Specialist

• Plan, execute, and monitor digital marketing campaigns across SEO, SEM, Social Media, Email Marketing, and Paid Ads.
• Manage social media presence (Facebook, Instagram, LinkedIn, YouTube, etc.) to boost brand visibility and engagement.
• Conduct keyword research, optimize website content, and manage Google Analytics/Google Ads.
• Drive lead generation campaigns for admissions and brand growth.
• Analyze performance metrics and prepare detailed reports.
• Collaborate with the academic and admissions teams for promotional campaigns.

As a Trainer

• Design and deliver engaging training sessions on Digital Marketing concepts including SEO, Google Ads, Facebook Ads, Social Media Marketing, Content Marketing, Email Marketing, and Analytics.
• Prepare training materials, assignments, and case studies for students.
• Guide students through hands-on projects and campaigns to ensure practical learning.
• Stay updated with the latest digital marketing trends, tools, and algorithms to provide current industry knowledge.
• Mentor students in career development, projects, and placement preparation.

Required Skills & Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• 1+ years of proven experience in Digital Marketing (agency or in-house).
• Practical expertise in SEO, Google Ads, Facebook Ads, Analytics, and Content Marketing.
• Experience in training/teaching will be an added advantage.
• Strong communication, presentation, and mentoring skills.
• Ability to manage multiple responsibilities (campaigns + training).

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to train and inspire the next generation of digital marketers.
• A collaborative and growth-oriented work environment.
• Access to the latest digital marketing tools and resources.

How to Apply

Interested candidates can send their resume and portfolio to hrtipsg@gmail.com with the subject line: Application for Digital Marketing Specialist cum Trainer – TIPS-G Alwar.

Job Types: Full-time, Permanent

Pay: ₹11,840.33 - ₹30,680.60 per month

Benefits:

• Leave encashment

Work Location: In person