Digital Marketing Specialist

Job Title: Digital Marketing Specialist (SEO + Graphic Design + Video Editing)
Location: Bhagat Singh Circle, Alwar, Rajasthan
Employment Type: Full-Time
Experience: 1–3 Years (Freshers with strong creative skills can also apply)

We are looking for a Digital Marketing Specialist who can creatively represent our mission and help us reach more customers through impactful digital campaigns.

Role Overview

As a Digital Marketing Specialist, you will be responsible for building and managing our online presence, executing data-driven marketing strategies, and designing engaging digital content. You will play a key role in connecting with customers and promoting our products and services through SEO, social media, and creative visuals.

Key Responsibilities

1. SEO & Website Optimization

• Conduct keyword research and implement on-page & off-page SEO strategies.
• Manage and monitor Google Analytics, Google My Business, and website performance.
• Regularly update web content to improve rankings and visibility.

2. Social Media Marketing

• Plan, create, and post engaging content on Instagram, Facebook, YouTube, and LinkedIn.
• Collaborate with the creative and academic teams to highlight student achievements and institute activities.
• Monitor insights and engagement metrics to enhance social media reach.

3. Graphic Designing

• Design appealing social media posts, brochures, and digital creatives aligned with the TIPS-G brand identity.
• Use tools like Canva, Photoshop, or Illustrator to create visually strong communication.

4. Video Editing

• Edit and produce high-quality reels, promotional videos, and student testimonials.
• Add transitions, background music, and subtitles to make videos engaging and professional.

5. Campaign Planning

• Develop and execute digital campaigns for admissions, events, and scholarships.
• Analyze performance reports and present insights for improvement.

Required Skills

• Technical Proficiency: SEO Tools (Google Analytics, Search Console), Canva, Adobe Photoshop, Illustrator, CapCut/VN/Premiere Pro, Meta Ads Manager
• Creativity & Strategy:Strong understanding of social media trends, storytelling, and student engagement.
• Soft Skills: Excellent communication, multitasking ability, and attention to detail.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Design, or a related field.
• 1–3 years of experience in digital marketing or equivalent internship/project experience.
• Knowledge of the education or skill development sector is a plus.

How to Apply

Send your resume, portfolio, and work samples (designs/videos) to hr@tipsg.in with the subject line: Application for Digital Marketing Specialist – [Your Name]

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person