Digital Marketing Specialist

Job Title:

Digital Marketing Manager – SEM & SMM Specialist

Location:

Trivandrum / Bangalore (Hybrid or On‑site)

About TIDSOL:

TIDSOL (Travancore International Digital Solutions) is a growing digital solutions agency delivering impactful strategies in web development, digital marketing, and brand transformation. We are looking for a result‑oriented Digital Marketing Manager with strong expertise in Search Engine Marketing (SEM) and Social Media Marketing (SMM) to lead and execute campaigns that drive measurable business growth.

Key Responsibilities

• Develop and implement comprehensive SEM & SMM strategies aligned with client goals and KPIs.
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Oversee and manage organic and paid social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
• Conduct keyword research, competitor analysis, and trend mapping for campaign planning.
• Manage ad budgets, track spend, and maximize ROI through data‑driven decisions.
• Design and monitor dashboards to analyze performance metrics (CTR, CPC, CPA, ROAS, engagement, etc.).
• Collaborate with designers, content creators, and developers to ensure cohesive messaging and brand alignment.
• Prepare weekly/monthly reports with insights and recommendations for performance improvement.
• Stay updated with industry trends, algorithm changes, and new tools to keep TIDSOL ahead of the curve.

Required Skills & Qualifications

• Proven experience (3–5 years) in managing SEM and SMM campaigns.
• Strong hands‑on knowledge of Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other ad platforms.
• Proficiency in Google Analytics, Tag Manager, and similar analytics tools.
• Deep understanding of conversion tracking, pixel setup, and remarketing strategies.
• Excellent communication skills to interact with clients and internal teams.
• Creative mindset with analytical problem-solving abilities.
• Certification in Google Ads / Meta Blueprint is a plus.

What We Offer

• Competitive salary package.
• Opportunity to lead campaigns for diverse industries and brands.
• A collaborative and innovative work environment.
• Continuous learning and growth opportunities within TIDSOL.

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person

Expected Start Date: 01/08/2025