Digital Marketing Specialist

Job Title: Digital Marketing Specialist (or Manager/Executive)

We are seeking a highly motivated and creative Digital Marketing professional to develop, implement, and manage online marketing strategies that enhance brand awareness, drive traffic, generate leads, and improve overall digital presence. The ideal candidate will have strong expertise in SEO, social media, paid advertising, email marketing, analytics, and content strategy.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels (SEO, SEM, social media, email, content marketing, PPC, display ads, etc.)
• Develop and manage social media strategies, create engaging content, and monitor performance across platforms
• Conduct keyword research, SEO audits, and link-building strategies to improve organic rankings
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) for maximum ROI
• Analyze website traffic and user behavior using Google Analytics, Search Console, and other tools
• Collaborate with the content and design team to create landing pages, blog posts, newsletters, and marketing assets
• Monitor digital marketing trends and implement best practices to improve conversion rates and engagement
• Prepare performance reports with insights and actionable recommendations
• Manage email marketing campaigns, segmentation, and automation
• Stay updated on the latest digital marketing tools, trends, and algorithm changes

Requirements

• Bachelor’s degree
• Proven experience in digital marketing, social media management, SEO/SEM, and PPC campaigns
• Strong understanding of Google Analytics, Google Ads, Facebook Business Manager, and email marketing tools
• Basic knowledge of HTML/CSS, website management, and CMS platforms (WordPress, Shopify, etc.)
• Excellent copywriting, communication, and analytical skills
• Ability to work independently and manage multiple projects simultaneously
• Knowledge of AI tools, marketing automation platforms, and CRM systems is a plus

Preferred Skills

• Certification in Google Ads, HubSpot, or Facebook Blueprint
• Familiarity with graphic design tools (Canva, Adobe Creative Suite)
• Experience with marketing automation platforms (HubSpot, Mailchimp, etc.)
• Understanding of conversion rate optimization (CRO) and A/B testing

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to work on diverse digital campaigns across industries
• Access to the latest digital marketing tools and training
• Career growth and professional development opportunities
• Collaborative and creative work environment

Job Type: Full-time

Pay: Up to ₹20,000.00 per month

Work Location: In person