Digital Marketing Specialist

We’re Hiring!
Location: Thiruvananthapuram, KeralaJob Title: Digital Marketing Automation Specialist Full-time | On-siteExperience Required: 1–2 yearsIndustry: Education, Coaching, Skill Development---About UsWe are a fast-growing, purpose-driven educational coaching company committed to helping students and young professionals build successful careers through smart learning solutions. Our programs combine practical skills, expert guidance, and technology-led systems to ensure real results. As we scale, we’re looking for a Digital Marketing Automation Specialist to join our core team and drive our marketing engine forward.---Key ResponsibilitiesPlan, execute, and manage automated marketing campaigns across email, SMS, and WhatsAppIntegrate and manage CRM platforms such as Zoho, HubSpot etc., for lead tracking and nurturingRun performance-focused digital ad campaigns (Google Ads, Meta Ads) with retargeting funnelsWork closely with the sales team to align lead generation and conversion goalsUse automation tools like Zapier or Pabbly to streamline workflowsMonitor campaign performance and optimize for better engagement and ROI---What We’re Looking For1–2 years of hands-on experience in marketing automationPrior experience in the education/coaching/ed-tech/skill development sector is a mustProficient in tools such as Mailchimp, Zapier, Pabbly, Meta Business Suite, Google AdsStrong understanding of CRM systems and lead funnel strategiesA proactive mindset with the ability to experiment, analyze, and improve campaignsExcellent communication and coordination skills---Why Join Us?Work with a passionate and impact-driven teamBe part of an organization that’s transforming lives through educationOpportunity to lead marketing automation strategy in a growing companyCareer growth, learning opportunities, and a collaborative work culture---Salary: ₹20,000 – ₹30,000 per month (based on experience)Start Date: ImmediateHow to Apply: Send your resume to ops@skopp.in with the subject line “Application – Marketing Automation Specialist”