Digital Marketing Specialist

Job Title: Senior Account Executive – Brand & Content Strategy

Location: Gurgaon, Sector 49
Work Mode: On-site | 5 Days a Week
Experience: 3–4 Years

About the Role

We are seeking a strategic, insight-driven Senior Account Executive who excels at shaping brand narratives, building content strategies, and ensuring quality across all communication. You will drive brand positioning, craft content frameworks, track cultural trends, and ensure every piece of communication is aligned, polished, and strategically relevant.
This role suits someone who thinks big-picture and pays attention to every detail.

Key Responsibilities (KRAs)1. Brand Strategy & Positioning

• Develop and refine brand strategies, narratives, and positioning for clients.
• Translate business and marketing goals into clear brand objectives.
• Identify opportunities for long-term brand growth and differentiation.

2. Content & Campaign Planning

• Build content strategies, monthly calendars, and campaign frameworks.
• Ensure all content reflects the larger brand and business strategy.
• Provide structured briefs to design, copy, and video teams for clear execution.

3. Cultural & Consumer Insighting

• Stay updated on culture, trends, industry movements, and consumer behaviour.
• Turn insights into actionable content ideas and strategic directions.
• Create sharp, insight-led briefs for creative teams.

4. Quality Control of All Outgoing Communication

• Review, proofread, and approve content before it goes live.
• Ensure “right asset, right copy, right platform, right time.”
• Maintain consistency in tone, grammar, brand voice, and messaging.

5. Performance Tracking & Optimisation

• Monitor campaign and content performance regularly.
• Suggest and implement strategic improvements based on insights and data.
• Work closely with analytics/performance teams to refine content direction.

6. Cross-functional Collaboration & Ownership

• Collaborate closely with clients to ensure alignment and clarity.
• Work with design, copy, video, and strategy teams for seamless execution.
• Take full ownership of timelines, quality, and delivery.

Required Skills & Qualifications

• Bachelor’s degree in Communications, Marketing, Branding, Journalism, or related fields.
• 3–4 years of experience in brand strategy, PR strategy, content strategy, or digital communications.
• Strong understanding of brand building, consumer insighting, and content frameworks.
• Outstanding communication, storytelling, and writing skills.
• Strong analytical ability to evaluate content performance.
• High attention to detail with strong proofing/editing skills.
• Ability to manage multiple deliverables and work cross-functionally.

What We Offer

• Opportunity to work closely on brand building and long-term strategy.
• Exposure to diverse industries and cross-functional creative teams.
• Ownership and autonomy in leading brand and content strategy.
• Performance-based perks & benefits for high achievers.
• A collaborative, creative, and growth-oriented environment.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Paid time off

Work Location: In person