Job
Description
Key Responsibilities: Content & AI Strategy: Develop, create, and manage engaging and SEO-friendly content for various digital platforms, including website, blog, social media, and email. Utilize AI-powered tools for content ideation, creation, optimization, and analysis to improve efficiency and effectiveness. Stay updated on the latest AI trends and tools in digital marketing and identify opportunities for implementation. Email Marketing: Plan, execute, and manage email marketing campaigns, including template design, list segmentation, A/B testing, and performance analysis. Develop and implement lead nurturing workflows and automated email sequences. Monitor and report on key email marketing metrics (open rates, click-through rates, conversions). Paid Advertising: Develop, launch, and manage paid advertising campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads). Conduct keyword research, ad copywriting, bid management, and A/B testing to optimize campaign performance. Monitor campaign budgets and analyze results to ensure a strong ROI. Video Creation: Conceptualize, script, shoot, and edit short-form and long-form video content for marketing purposes (e.g., social media, website, ad campaigns). Proficiency with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar mobile/web-based tools). Graphic Design: Design visually appealing graphics for digital and print marketing materials, including social media posts, website banners, email templates, ad creatives, and presentations. Proficiency with graphic design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign, or Canva). Analytics & Reporting: Track, analyze, and report on the performance of all digital marketing campaigns and initiatives using tools like Google Analytics, social media analytics, and email marketing platform reports. Provide insights and recommendations for optimizing strategies and improving results. Collaboration & Trends: Collaborate with internal teams (e.g., sales, product) to ensure cohesive marketing efforts. WhatsApp Marketing: Develop and implement WhatsApp marketing strategies for customer communication, promotions, and support, adhering to best practices and platform policies. Stay up-to-date with the latest digital marketing trends, technologies, and best practices. Qualifications & Skills: Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 1-3 years of hands-on experience in a digital marketing role. Proven experience in content creation, including leveraging AI tools for marketing. Demonstrable experience in planning and executing successful email marketing campaigns. Hands-on experience with managing paid advertising campaigns (e.g., Google Ads, Meta Ads). Proficiency in video creation and editing (portfolio preferred). Strong graphic design skills with a portfolio showcasing your work (experience with Adobe Creative Suite or Canva is essential). Familiarity with SEO/SEM best practices. Experience with digital marketing analytics tools (e.g., Google Analytics). Excellent written and verbal communication skills. Strong analytical skills and data-driven thinking. Ability to manage multiple projects simultaneously and meet deadlines. Creative thinker with a proactive and results-oriented approach. A passion for learning and adapting to new technologies and marketing trends. Bonus Points: Certifications in Google Ads, Google Analytics, HubSpot, or other relevant digital marketing platforms. Work Samples/Portfolio of successful campaigns. Job Type: Full-time Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Health insurance Leave encashment Paid sick time Schedule: Day shift Work Location: In person Expected Start Date: 20/06/2025
