Digital Marketing Specialist

Job Title: Digital Marketing Specialist Location: Vaishali Nagar, Jaipur, Rajasthan (On-site) Employment Type: Full-Time Experience: 2+ years preferred (fresher also can apply) Job Summary: We are seeking a results-driven and highly skilled Digital Marketing Specialist to manage and execute our online marketing campaigns. The ideal candidate will have hands-on experience with Google Ads , Facebook Ads , and Google My Business (GMB) , and a solid understanding of how to generate leads, boost online visibility, and drive traffic both to our stores and online platforms. Key Responsibilities:1. Google Ads (Search, Display, YouTube) Plan, execute, and optimize paid Google Ads campaigns. Conduct keyword research, competitor analysis, and audience targeting. Manage bidding strategies and budget allocation to maximize ROI. Monitor campaign performance, click-through rates (CTR), conversions, and adjust strategies accordingly. Create ad copies, A/B test creatives and landing pages to improve performance. 2. Facebook & Instagram Ads Set up and manage Facebook/Meta ad campaigns (traffic, conversions, lead generation, awareness). Build custom and lookalike audiences based on customer data and engagement. Design and test ad creatives in collaboration with the design team. Track campaign performance, report on ROI, and optimize based on insights. 3. Google My Business (GMB) Management Set up and optimize Google Business Profiles for all store locations. Regularly update GMB listings with posts, photos, offers, and store information. Monitor and respond to customer reviews and queries professionally and promptly. Use insights and analytics from GMB to improve local search visibility. 4. Reporting & Analytics Prepare weekly and monthly performance reports using tools like Google Analytics, Meta Ads Manager, and Google Ads dashboard. Track KPIs such as CTR, CPA, CPC, ROAS, conversion rates, and engagement metrics. Provide actionable insights for continuous improvement in campaigns. Skills & Qualifications: Bachelor’s degree in Marketing, Business, or a related field. 2+ years of hands-on experience in running paid campaigns on Google and Facebook. Proficiency in Google Ads, Meta Ads Manager, and Google My Business tools. Strong analytical skills and knowledge of tools like Google Analytics, Google Tag Manager, and UTM tracking. Good understanding of audience targeting, ad copywriting, and performance optimization. Ability to work independently and manage multiple campaigns simultaneously. Preferred: Google Ads and Meta Ads certification is a plus. Experience with local SEO or multi-location business marketing. Basic knowledge of Canva, Photoshop, or other design tools. Why Join Us? Work in a growing retail and e-commerce business environment. Opportunity to lead digital campaigns from scratch with creative freedom. Competitive salary with performance-based incentives. Career growth opportunities and exposure to multi-segment marketing. Job Type: Full-time Pay: ₹15,000.00 - ₹40,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person