Digital Marketing Specialist

Job description

Job Summary

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. The successful candidate must essentially have a deep understanding of social media promotion, website development, content writing, SEO and design, and must be able to strategize and execute successful campaigns across multiple social media channels.

Responsibilities

Responsible for social media management, website development, content writing, search engine optimisation (SEO) and designing works.

Develop and execute digital marketing campaigns across various platforms, including social media, email, and the company website.

Use data and analytics to track the effectiveness of marketing campaigns and make data-driven decisions.

Responsible for website design and development work and optimize website content for search engines and user experience.

Write up to date content for website pages, blog posts, social media posts, and email marketing campaigns.

Conduct keyword research and optimize website content for search engines.

Stay up-to-date on the latest digital marketing trends and techniques and implement them into campaigns.

Create, design, and structure online marketing contents and materials.

Collaborate with cross-functional teams, including sales, product, and customer service, to ensure a seamless customer experience.

Requirements

3 plus years of experience in digital marketing, with a strong focus on social media promotion, web design, content writing, and SEO.

Proficiency in social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.

Experience with email marketing platforms, such as Mailchimp or Constant Contact.

Web Analytics and Design - Search Engine Optimization, Google Analytics, A/B Testing, Basic JavaScript, and WordPress.

Strong writing skills, with the ability to craft compelling and engaging content.

Proficiency in HTML and CSS.

Ability to work independently and as part of a team.

Strong organizational and project management skills.

Education

Bachelor's degree in IT or Communications, or a related field (preferred)

Job Type: Full-time

Job Types: Full-time, Permanent

Pay: From ₹30,000.00 per month