Digital Marketing Specialist

About Snapmint:

India’s booming consumer market has over 300 million credit-eligible consumers, yet only 35million actively use credit cards. At Snapmint, we are building a better alternative to credit cards that lets consumers buy now and pay later for a wide variety of products, be it shoes, clothes, fashion accessories, clothes or mobile phones. We firmly believe that an enduring financial services business must be built on the bedrock of providing honest, transparent and fair terms.

Founded in 2017, today we are the leading online zero-cost EMI provider in India. We have served over 10M consumers across 2,200 cities and are doubling year on year. Our founders are serial entrepreneurs and alumni of IIT Bombay and ISB with over two decades of experience across leading organizations like Swiggy, Oyo, Maruti Suzuki and ZS Associates before successfully scaling and exiting businesses in patent analytics, ad-tech and bank-tech software services.

Responsibilities

• Develop, execute, and optimize performance marketing campaigns across LinkedIn Ads, Google Ads, and other relevant channels.
• Execute segmented email and WhatsApp marketing campaigns as part of lead generation and nurturing.
• Collaborate with designers to create high-quality ad collaterals, ensuring alignment with brand messaging and campaign goals.
• Research and implement best practices for ad content, design, and copywriting to improve engagement and conversion rates.
• Manage and optimize GTM (Google Tag Manager) for accurate event tracking and data collection.
• Monitor and analyze campaign performance, leveraging attribution tools to measure success and optimize ROI.
• Conduct keyword research and implement SEO strategies to enhance ad targeting and effectiveness.
• Utilize CRM tools to track leads, analyze customer behavior, and enhance lead-nurturing strategies.
• Implement and manage Account-Based Marketing (ABM) strategies to target and convert high-value prospects.
• Stay up-to-date with industry trends, competitor activities, and emerging digital marketing strategies to drive innovation in campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-4 years of hands-on experience in digital/performance marketing, preferably in a high-growth or fast-paced environment.
• Expertise in LinkedIn Ads, Google Ads, and GTM with a proven track record of managing successful campaigns.
• Strong knowledge of ad content creation, including copywriting and visual design elements.
• Experience working with designers to develop effective marketing assets.
• Deep understanding of digital tracking, lead attribution, and performance measurement tools.
• Hands-on experience with the hubspot CRM tools and lead tracking mechanisms.
• Knowledge of ABM, email marketing, and audience segmentation strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.