Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Location: Vishakhapatnam
Employment Type: Full-Time

About SISYA Class

SISYA Class is a leading online education platform offering foundation-level training in Maths, Physics, Chemistry, Biology, Robotics, and Coding. Our goal is to empower students with the skills and confidence needed to excel academically and develop a strong foundation for their future careers.

As an innovative ed-tech organization, we are committed to creating engaging, high-quality learning experiences. Join us and contribute to shaping the educational journeys of students worldwide!

Role Summary

We are seeking a Digital Marketing Specialist to lead our online marketing efforts, ensuring maximum reach and engagement with our target audience. You will be responsible for creating, managing, and optimizing digital campaigns to enhance brand visibility, drive traffic, and increase enrollments for SISYA Class’s online programs.

Key Responsibilities

• Digital Campaign Management:
• Plan, create, and manage performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, and YouTube.
• Optimize campaigns to improve key metrics, such as CTR, CPC, and ROI.

Search Engine Optimization (SEO):

• Develop and implement SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, monitor trends, and optimize website content for search engines.

Social Media Marketing:

• Manage and grow SISYA Class’s presence on social media platforms by posting engaging content and running targeted ad campaigns.
• Monitor trends and engage with the online community to build brand loyalty.

Content Marketing:

• Work with the content team to create high-quality, relevant, and engaging materials, such as blogs, emails, and landing pages.
• Ensure all content aligns with the brand voice and appeals to the target audience.

Analytics and Reporting:

• Use tools like Google Analytics and social media insights to track campaign performance and generate detailed reports.
• Provide data-driven recommendations to improve marketing strategies.

Email and CRM Campaigns:

• Plan and execute email marketing campaigns to nurture leads and retain students.
• Leverage CRM tools to track customer behavior and segment audiences for personalized outreach.

Market Research:

• Conduct competitor analysis and audience research to identify opportunities for growth.
• Stay updated on the latest digital marketing trends and tools.

Qualifications and Skills

• Experience: 2-5 years of proven experience in digital marketing, preferably in the education or ed-tech industry.
• Technical Skills:
• Proficiency in tools like Google Ads, Facebook Ads Manager, Instagram Ads, and Google Analytics.
• Hands-on experience with SEO tools like SEMrush, Ahrefs, or Moz.
• Knowledge of email marketing platforms and CRM tools (e.g., HubSpot, Mailchimp).
• Analytical Thinking: Ability to interpret data and make data-driven decisions to improve campaign performance.
• Creativity: Strong creative skills to design compelling ad copy and visuals.

Preferred Qualifications

• Certification in Google Ads, Facebook Blueprint, or similar platforms.
• Experience with influencer marketing and collaborations.
• Familiarity with marketing automation tools.
• Basic knowledge of HTML/CSS for landing page optimization.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunities for growth in a fast-paced, dynamic work environment.
• Collaborative and supportive team culture.
• A chance to make an impact by shaping the future of education.

How to Apply
If you’re passionate about digital marketing and excited to help grow SISYA Class, send your resume and a cover letter to contactus@sisyaclass.com with the subject line “Digital Marketing Specialist Application - [Your Name].”

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹1,000,000.00 per year

Benefits:

• Health insurance
• Provident Fund
• Work from home

Schedule:

• Day shift

Ability to commute/relocate:

• Vishakapatnam, Andhra Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

Expected Start Date: 07/04/2025