Digital Marketing Specialist

We are seeking a creative and results-driven Digital Marketing Executive to manage and grow our bar/restaurant’s online presence. The ideal candidate should understand hospitality branding, social media trends, and local marketing strategies to drive footfall, reservations, and brand awareness.

Key Responsibilities

• Optimize the restaurant/bar website for local SEO to improve visibility on Google Search and Maps
• Conduct keyword research related to dining, nightlife, events, cuisine, and location
• Create and update SEO-friendly content such as landing pages, blogs, event pages, and offer pages
• Manage and optimize Google Business Profile (listing updates, photos, posts, Q&A, offers)
• Plan, set up, and manage Google Ads campaigns (Search, Display, Local, and Performance Max)
• Create location-based and intent-driven campaigns for reservations, events, happy hours, and offers
• Perform keyword research and audience targeting for paid campaigns
• Optimize ad budgets, bids, and quality scores to maximize ROI
• Set up conversion tracking (calls, website visits, direction clicks, bookings)
• Monitor campaign performance and continuously optimize ads for better results
• Run seasonal, festival, and event-based campaigns (DJ nights, live music, brunches, parties)
• Prepare weekly and monthly performance reports with insights and recommendations
• Additional Digital Responsibilities:
• Align SEO and paid campaigns with social media and offline promotions
• Coordinate with designers, photographers, and agencies when required
• Stay updated with Google algorithm changes, ad policies, and hospitality marketing trends
• Support online reputation management by driving positive reviews through campaigns
• Assist in website updates, landing page creation, and menu uploads

Requirements & Skills:

• 2-4 years of experience in digital marketing (bar/restaurant/hospitality preferred)
• Strong understanding of social media trends, especially Instagram
• Basic graphic design and video editing skills (Canva, InShot, CapCut, etc.)
• Knowledge of Meta Ads and Google Ads is a plus
• Good copywriting and communication skills
• Ability to work during events, weekends, or night shifts when required
• Creative mindset with strong attention to detail

Tools & Platforms Preferred:

• Google Analytics, Google Search Console
• Google Ads Manager
• Google Business Profile
• Keyword research tools (Ubersuggest, SEMrush, Ahrefs – basic level acceptable)
• CMS platforms (WordPress or similar)

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Food provided

Work Location: In person