Digital Marketing Specialist (SEO & Google Ads Expert)

Location:

🕒 Shift:

🎯 Experience:

Digital Marketing Specialist

🔹 Key Responsibilities

1️⃣ Digital Marketing (Primary Focus)

• Develop and execute comprehensive digital marketing strategies aligned with business goals and target audiences.
• Plan, implement, and monitor marketing campaigns across channels such as

  email, social media, blogs, paid ads, and website content

  .
• Work closely with design and content teams to produce engaging, conversion-focused digital assets.
• Manage and scale social media presence across platforms like

  Instagram, Facebook, LinkedIn, YouTube

  , etc.
• Oversee content calendars, audience engagement, and brand storytelling.
• Analyze campaign metrics (CTR, leads, engagement, funnel performance) and prepare actionable reports.
• Optimize landing pages and marketing funnels to improve conversion rates.
• Execute marketing automation workflows using CRM & email platforms (Mailchimp, HubSpot, etc.).
• Conduct market research to identify trends, audience behavior, and competitive landscape.

2️⃣ Search Engine Optimization (SEO)

• Build and manage long-term SEO strategy focused on organic traffic growth and improved SERP visibility.
• Conduct in-depth keyword research, competitor analysis, and search trend evaluations.
• Optimize website structure, on-page content, metadata, internal linking, and schema markup.
• Perform technical SEO audits to detect and fix issues related to crawling, indexing, speed, and mobile performance.
• Collaborate with content teams to ensure blogs, landing pages, and product pages follow SEO best practices.
• Create and implement link-building strategies, outreach campaigns, and high-quality backlinks.
• Monitor SEO KPIs including keyword rankings, impressions, CTR, traffic behavior, and conversions.
• Stay updated with Google algorithm changes and implement necessary improvements proactively.
• Use tools like

  GA4, Google Search Console, SEMrush, Ahrefs, Moz

  for tracking and reporting.

3️⃣ Google Ads & Paid Marketing

• Create, manage, and optimize high-performing

  Google Ads campaigns

  including:
• Search Ads
• Display Ads
• Video Ads (YouTube)
• Performance Max
• Remarketing/Retargeting
• Conduct keyword planning, competitor benchmarking, and audience targeting for paid campaigns.
• Write compelling ad copies, develop landing pages, and optimize quality score.
• Manage budgets, bidding strategies, and conduct A/B tests for continuous performance improvement.
• Implement and manage tracking using

  Google Tag Manager (GTM)

  and event tracking for

  GA4

  .
• Analyze campaign data: CPC, CPA, ROAS, conversions — and prepare performance dashboards.
• Proactively identify scaling opportunities and new campaign strategies based on analytics.

🔹 Qualifications

• 5+ years of proven experience

  in Digital Marketing with strong skills in SEO & Google Ads.
• Excellent understanding of digital funnels, inbound marketing, and customer acquisition.
• Expert in tools:

  SEMrush, Ahrefs, Moz, GA4, GSC, GTM, Google Ads Manager

  .
• Strong analytical skills with ability to turn data into actionable insights.
• Excellent communication, teamwork, and project management skills.
• Bachelor's degree in Marketing/IT/Communication is preferred (not mandatory).