Digital Marketing Specialist

JOB DESCRIPTION: Paid Ads Specialist

About RemitBee

RemitBee is a dynamic FinTech company based in Mississauga, ON, with a mission to “Spark the financial revolution by connecting people and money — across borders, currencies, and cultures.”

Our innovative platform enables customers to transfer money securely and affordably to over 100 countries. Additionally, we provide services like currency exchange, bill payments, and digital wallets to simplify and enhance the financial experience.

Recognized as one of the GTA’s most admired FinTech companies, RemitBee is expanding rapidly across Canada and beyond. Join our high-performing marketing team and play a key role in shaping how millions of customers discover and engage with our brand.

When you join our team, you’ll experience a culture of innovation, collaboration, and ownership — where your ideas and strategies directly drive measurable growth and global impact.

Job Type: Full-Time, On-site

Location: Chennai, India

Key Responsibilities

• Develop and execute full-funnel performance marketing strategies across paid platforms - including Meta, Google Ads, TikTok, Reddit, and programmatic exchanges.
• Plan and manage campaign budgets, targeting, and audience segmentation to achieve KPIs such as CPI, CPA, CAC, LTV, and ROAS.
• Collaborate with design and product teams to conceptualize and produce high-performing creative assets - videos, GIFs, static images, HTML emailers, landing pages, and custom app screens.
• Run A/B tests across creatives, audiences, and messaging to optimize campaign performance.
• Implement and manage tracking infrastructure using Google Tag Manager (GTM) and server-side tagging, ensuring clean data, and attribution accuracy.
• Utilize tools like Mixpanel, Branch.io, GA4, and Looker Studio for campaign analytics, funnel performance, and reporting.
• Drive automation and retention using MoEngage, creating and optimizing customer journeys via push notifications, in-app messages, and emails.
• Enhance conversion signals and data feedback loops to improve ad platform learning and efficiency.
• Collaborate cross-functionally with creative, and product teams to align marketing execution with business goals.
• Identify growth opportunities, test innovative channels, and continuously improve acquisition and retention efficiency.

Qualifications

• 5+ years of hands-on experience managing performance marketing campaigns for B2C SaaS or app-based products.
• Proven experience in media buying, funnel optimization, and budget management across multiple platforms.
• Strong understanding of app marketing and conversion signal optimization.
• Hands-on expertise in MoEngage, Mixpanel, Branch.io, and GA4.
• Proficiency in GTM (client-side and server-side) implementation.
• Excellent analytical, problem-solving, and communication skills.
• Experience collaborating with design, product, and development teams for creative execution and campaign integration.
• Data-driven mindset with a passion for experimentation, iteration, and continuous improvement.

Work Schedule

• Full-time position with standard business hours (Monday to Friday).
• Occasional flexibility required during major campaign launches or time-sensitive activations.